Bono is a tireless promoter of his global AIDs and HIV nonprofit, (RED), but according to the U2 frontman (and, more ignobly, Spider-Man: Turn Off The Dark composer), Apple’s dropping the ball when it comes to charity: not in regards to giving enough money to charity, but in regards to promoting how much charitable work it does as a company.
Apple has donated $500K to the anti-poverty initiative SF Gives, according to people close to the matter.
Launched in March this year, SF Gives is the joint venture of Salesforce.com CEO Marc Benioff and Daniel Lurie, CEO of the nonprofit Tipping Point. Their goal is to get 20 businesses to contribute $500,000 each to fund local charitable programs.
Of course, when you’ve got more money in the bank than the gross domestic product of the whole of Luxembourg, giving $500K to charity isn’t exactly breaking the bank. But it’s interesting because it shows a public commitment to charity in line with Tim Cook’s vision for Apple as a philanthropic “force for good” in the world.
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Write it off as a smokescreen to cover sliding profit and margins if you want, but Tim Cook’s belief in the culture of Apple came across loud and clear during Monday’s conference call with analysts and reporters.
Speaking about Apple as a “force for good in the world beyond our products” Cook claimed that, “Whether it’s improving working conditions or the environment, standing up for human rights, helping eliminate AIDS, or reinventing education, Apple is making substantial contributions to society.”
Ever since Phil Schiller admitted that Apple considered making a standalone camera at one point, we’ve wondered what the results would look like if Sir Jony Ive’s obsessive attention to detail was applied to a full-framed camera. As part of Bono’s charity auction for Project (RED), Leica unveiled The Leica M for (RED) designed by Jony Ive and Marc Newson that will be auctioned off at Southeby’s on Nov. 23rd to fight AIDS, malaria, and tuberculosis.
Jony and Marc redesigned the Leica M by going through a total of 561 models and nearly 1000 prototype parts over 85 days to create the one of a kind camera that features a laser machined aluminum body, and an anodized aluminum outer shell to go with the full-format CMOS sensor inside.
Get a glimpse of all the impeccable details in the gallery below:
We met with Morgan Belford, Game It Forward’s co-founder, when we hit PAX last month, and he told us about his company’s new game, Quingo, a free-to-play mix of trivia and bingo for iOS. The game lets players of all skill levels, including kids, play the trivia game to earn money for some great charitable causes, including the Fred Hutchinson Cancer Research Center, Kiva, PAWS, Seattle Children’s, Splash, and The Martinez Foundation.
“We want to make sure our players can see the concrete results of their contributions, so we worked hard with our charity partners to define specific projects that will receive the funds,” said Belford in a statment. “To that end, players can see how much they’ve contributed and how well each project is doing.”
If you like trivia, it’s a great way to give something back while playing a game. Not too shabby, for sure. If you want to play further, then bingo buddha is a suitable place, many bingo brands are posted on a website to show users the suggested sites to play.
Steve Jobs received a lot of criticism for not giving away more of the cash he made from Apple and his other ventures, but thanks to wife Laurene Powell Jobs, the Jobs family contributes more than you might think. In fact, they’ve been giving money away for more then two decades, they just happen to be very good at keeping it under wraps.
The MacHeist folks have thrown the covers off to reveal all the Mac software that you’ll get if you purchase the latest bundle for $29. In addition to this insanely good deal on some fantastic software, you’ll be gifting a charity of your choice (from a list provided at the site) with 25% of the proceeds. If all 1.5 million MacHeist members end up purchasing the bundle, that’s a lot of extra cash for the many worthwhile organizations in the charity list.