October 8, 2014: Apple says it is “surprised” after GT Advanced Technologies, the supplier rumored to be manufacturing ultra-strong sapphire glass displays for the new iPhone 6, says it will file for bankruptcy.
The announcement appears to mark the end of the road for sapphire glass iPhone screens, a highly anticipated upgrade that promised to make devices more durable.
Apple is handing another $45 million to the company which makes Gorilla Glass for the iPhone. Announced Monday, Apple’s eight-figure award will help Corning “expand manufacturing” and “drive research and development” in the United States.
It’s part of Apple’s Advanced Manufacturing Fund, dedicated to supporting American businesses that are creating the jobs of the future. But, like the recent $410 million cash injection to the company that makes laser components for the iPhone, it also helps out Apple’s future plans.
Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12.
Apple could easily fill a 30-second ad talking about how this specially engineered glass is heat-treated so as to develop nano crystals similar to the ones found in ceramics, which are embedded into the glass matrix of the display. It could talk about the difference between hardness and toughness, and give percentage improvements over last year’s model.
But it doesn’t. Because most people only want to know whether this means they can drop their iPhone without it breaking. That’s where the “Fumble” ad comes in.
Buying a compact smartphone used to mean making some big sacrifices. You either had to settle for an older model, or you had to opt for an Android handset (ugh!). That’s no longer the case, thanks to iPhone 12 mini.
iPhone 12 mini makes no compromises. It’s not a watered-down version of the larger iPhone 12; it is an iPhone 12 that’s squeezed into a smaller body. It has a gorgeous Super Retina XDR display, a blazing-fast A14 Bionic processor, great cameras, 5G and Face ID.
What’s missing? Absolutely nothing! If you want a small smartphone that has it all, iPhone 12 mini is the only option.
The biggest and best version of iPhone 12 has finally landed. The iPhone 12 Pro Max takes everything that makes this year’s iPhone lineup so terrific and combines it with an even bigger screen and a better camera. Apple calls it “the photographer’s iPhone,” but really, it’s the best smartphone going for anyone who likes super-sized displays.
iPhone 12 Pro Max is Apple’s biggest smartphone to date, with a Super Retina XDR display that measures at 6.7 inches diagonally. It’s also the fastest handset on the market, thanks to an incredibly speedy A14 Bionic processor that’s coupled with 5G connectivity (where available).
However, the Pro Max is just one of four iPhone 12 options available this year —- and it’s the most expensive of the bunch. Is it worth it?
A new type of screen protection built into the iPhone 12 series helped it survive a brutal drop test better than its predecessor. Both the standard model and the Pro went through multiple drops directly onto the display without breaking.
That wasn’t the case when the identical test was done on the iPhone 11 Pro Max in 2019. But that model older doesn’t have Ceramic Shield.
Apple says the iPhone 12’s Ceramic Shield display makes it 4x less likely to break when dropped than previous iPhones. But, within days of the first iPhone 12 and 12 Pro handsets arriving, some buyers are complaining about scratches on their screens.