The two personality traits that made Steve Jobs great


Steve Jobs was a total narcissist. And that's a good thing. Photo: Ben Stanfield/Flickr CC

The new Steve Jobs biography, Becoming Steve Jobs, rests on the premise that Jobs’ wilderness years outside Apple somehow helped turn a once-reckless co-founder into a seasoned leader.

Just how accurate the book’s kinder, gentler portrayal of Steve actually is, is something that will be discussed over the coming days and weeks — but a new study from Brigham Young University’s Marriott School of Management backs up the idea that brash, narcissistic qualities can be a “net positive” for CEOs, so long as they are counterbalanced by an added dose of humility.

The study’s illustration of the perfect mixture of these qualities? None other than Jobs himself.