| Cult of Mac

Why Steve Jobs Loved Winnie The Pooh

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Steve Jobs at Apple iPad Event
Steve Jobs at Apple iPad Event
Photo: Wikimedia Commons

Eddy Cue is at the Daniel Patrick Moynihan United States Courthouse in lower Manhattan testifying in the Department of Justice’s e-books antitrust case, and he’s been sharing more information on the work that went into developing iBooks prior to its launch in 2010.

Cue reveled that Steve Jobs, then Apple’s CEO, chose to give away a free copy of Winnie-the-Pooh not just because he liked the book, but because its colorful illustrations showcased the capabilities of digital e-books in the iBooks app.

Apple & Tim Cook Sued Over PRISM In Hopes Of Sparking “Second American Revolution”

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Last week, a story about the NSA’s top-secret PRISM program broke. According to leaked documents, PRISM is a program in which the NSA is directly able to survey all data stored on the servers of pretty much every tech company under the sun, including Apple.

Apple has firmly denied even hearing about PRISM, but intriguingly, they might be required by law to do so.

Either way, it was only a matter of time when the first class-action lawsuit suing Apple for its participation in PRISM hit the courts.

Tim Cook: Maybe We Will Make A Bigger iPhone, But Not Yet

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Apple sure seems a friendlier place these days. But at what cost?
Apple sure seems a friendlier place these days. But at what cost?

Analysts have been trying to convince Apple for some time that it needs a range of iPhones to better compete with rivals like Samsung, but CEO Tim Cook doesn’t agree.

During his interview at D11 last night, Cook explained to Walt Mossberg that Apple doesn’t want to become “defocused” with multiple iPhone lines. He did suggest, however, that the Cupertino company may address different consumer needs in the future.

You Can Now Officially Forget About Intel Making ARM Chips For Apple

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A lot has been said and rumored lately about whether or not Intel would ever start making ARM-based chips. Current Intel CEO Paul Otellini was against it, but Otellini is stepping down this month, so ultimately the question was: “What would Intel’s next CEO think about making some ARM chips for partners like Apple?”

Ultimately, how the next CEO of Intel would feel about that prospect came down to whether or not he was promoted from within Intel (as all of Intel’s CEOs ever have been) or if he came from outside the company. What made the question of who Intel’s next CEO would be so interesting is that Intel’s board of directors was, for the first time ever, openly talking about looking outside of the company. Intel could have gained a much different perspective.

But it hasn’t.

Jack Dorsey Believes The iWatch Will Be More Valuable To Users Than Google Glass

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As the CEO of Square, and co-founder of Twitter, Jack Dorsey has quickly become one of Silicon Valley’s most admired CEOs. His Square payment system is quickly changing the way consumers buy things, and it’s making businesses and consumers interact on a more personal level.

Square’s goal is to make payments quicker and easier for both business and consumers, so the company has an intense interest in wearable tech. When asked in a recent interview whether he thinks Google Glass is an interesting product, Dorsey answered that he doesn’t see much value in Google Glass right now, but he’s intrigued by devices that wrap around the wrist – like Apple’s rumored iWatch – because they feel more natural.

When asked whether he’s looked into Google Glass, Dorsey had the following to say:

Coffee With Tim Cook Auction Reaches $295,000, Breaks Charitybuzz Record [Updated]

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UPDATE: Bidding just reached $505,000!

Earlier this week we wrote about a Charitybuzz auction that will get you coffee with Apple CEO Tim Cook at the company’s headquarters in Cupertino, California. At the time, the auction had reached $5,250, but its estimated value was just under ten times that amount at $50,000.

Just a few days later, the auction has received 68 bids and reached a whopping $295,000 with 18 days still to go. It’s now Charitybuzz’s biggest ever auction.