| Cult of Mac

Apple isn’t the only company that thrived during the pandemic


Aria Benefits team
Robin Bailey (on the left) and his team at Aria Benefits.
Photo: Aria Benefits

Daylite case study During the pandemic, Aria Benefits not only held its own, but business growth more than doubled to almost 20% during the last year. An important ingredient was a customer relationship management and productivity app called Daylite.

“We used to think high single-digit growth was great,” said founder Robin Bailey. “But the pandemic challenged us to doing business differently and Daylite’s been a key part of that.

“Any small business that runs on Macs and other Apple devices should take a good look at Daylite.”

This entrepreneur saw 75% pandemic year growth with help from Daylite


Medina Law Group
Victor Medina and his team at Medina Law Group switched to the Apple ecosystem in 2006 and have been using Mac-focused CRM Daylite ever since.
Photo: Medina Law Group

Daylite case study In the midst of a global pandemic that challenged the wits of many entrepreneurs, Victor Medina celebrated revenue growth of 75% in 2021.

Medina is a Pennington, New Jersey-based lawyer specializing in estate planning who is a certified elder law attorney and financial planner, and a registered investment adviser who leads two thriving firms in those areas, as well as a national technology conference. The managing partner of Medina Law Group, president of Palante Wealth Advisors and founder of the MacTrack Legal technology conference says his approach to growth has always been to master the art of business.

Michigan entrepreneur uses Daylite CRM to power family business


Real Estate team Ed Martin
Team Ed Martin has served the real estate needs of generations of families for over 30 years.
Photo: Team Ed Martin

Daylite case study As a third-generation entrepreneur and mom to three kids, Michigan Realtor Breanne Martin Gaudard instinctively knows that to thrive, businesses have to be able to scale. With the experience she gained from watching her mother do the bookkeeping, she took on technology management priorities that include Daylite, an Apple-focused Customer Relationship Management (CRM) app that promises it can power teams to “handle more clients, close more deals and execute more projects than ever before.”

Prior to using the Daylite CRM, Martin family businesses mostly ran off of paper file folders, a Rolodex contact-card system, and another CRM called Realty Juggler that wasn’t Mac compatible and didn’t fit with how the team actually worked together using email as primary communication.

How a Washington lawyer helps vets with Mac-based Daylite CRM


Lawyer Michael Eisenberg
Washington DC Lawyer Michael D.J. Eisenberg uses the Daylite CRM to track complex cases.
Photo: Michael D.J. Eisenberg

Daylite case studyMichael D.J. Eisenberg is a Washington, D.C., lawyer who frequently deals with the dreaded federal bureaucracy, which has never been quick or easy to deal with.

Sometimes cases can take a decade or more, and he wouldn’t be able to manage it without the help of Daylite, a comprehensive, Mac-based customer relationship management app.

“Specifically, because it’s a Mac-native program, it integrates incredibly well with Apple Mail,” said Eisenberg. “The Daylite Mail Assistant is fantastic. I don’t have to be worried about having access to my email as long as I have access to my Daylite database whether it’s on my iPhone, iPad, iMac or the MacBook Pro I use when I travel. I can very easily look up a case history or see what Tasks I have in relation to it as well as all past communications.”

iPad@Work: This Michigan Coffee Joint Is The Apple Store Of Hot Java [iPad SMB Case Study]



The next time you visit the corner coffee shop, you may see iPads rather than cash registers. The trend is happening across the country. One Michigan retailer, Mighty Good Coffee Roasting Co., has become an enthusiastic supporter of iPads in business. In fact, customers call the company a “coffee shop meets the Apple Store.”