Apple highlighted Apple Watch’s potential as a heart-health monitor on Tuesday, referring to its increasing usefulness to health researchers and medical personnel.

In addition to the ResearchKit and CareKit programs rolled out in 2015, Apple said it launched its Investigator Support Program. In it, health researchers get Apple Watches to study the heart.

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In recognition of Heart Month, aka February, Apple is rolling out a series of new activity challenge and heart-health resources to support users’ efforts to stay healthy.

Also toward that end, the company hopes you’ll learn a thing or two from preliminary trends shown in the Apple Heart and Movement Study.