Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase.
Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve wanted to play Willy Wonka and provide the lucky customer with a golden ticket that would entitle them to a full refund on their iMac purchase and a personal tour around Apple’s Cupertino campus.
The Mothership; Apple’s headquarters in Cupertino, California, is one of the more exclusive corporate buildings in the world. Apple employees can’t even walk some cooridoors without permission, so your chances of getting inside Apple’s compound and exploring the secrets of the building are pretty slim unless your name is Barack Obama. Even then, Apple will probably call security as soon as you try to get past the Atrium. I’ve never had the good fortune to go inside the Apple campus like a few lucky souls have, but thanks to magical powers of the internet, peons like you and I can now glimpse inside One Infinite Loop to see how the Apple Elite work.
Want to know what Apple HQ looks like from the inside? Take a look at this gallery to see where the magic happens.
City officials in Austin, Texas, have agreed to pay Apple $8.6 million in incentives over the next ten years after the Cupertino company revealed its plans to invest $304 million in a new campus. Additionally, it will also receive $21 million from the Texas Enterprise Fund, and possibly a further $6 million from Travis County Commissioners.
We first heard about Apple’s new “spaceship” campus when the company’s co-founder and former CEO, Steve Jobs, presented its plans at the Cupertino City Council Meeting on June 7. The company has now submitted revised plans for the campus, in addition to a new rendering.
Design proposals and pictures of Apple’s upcoming ‘spaceship campus’ have had us in awe over that jaw-dropping design and sheer magnificence, but as we learned last week, not everyone wants Apple’s spaceship campus to land. Over the weekend, LA Times’ architecture critic took a stab at ‘Apple Campus 2.’
Apple’s plans to build a ‘spaceship’ campus in Cupertino have had us all in awe over its magnificent design which will take up a whopping 3.1 million square-feet of land. However, not everyone in Cupertino is looking forward to ‘Apple Campus 2’.
Despite its upcoming ‘spaceship campus‘ in Cupertino, Apple will need a third campus by 2015 because of the rate at which the company continues to expand. The inaugural hearing to discuss the second site are set to take place tonight in San Francisco, but Apple may already be thinking about a third base.
If you’ve seen the images of Apple’s upcoming spaceship-style campus, you’ll agree that it look pretty remarkable. New details and drawings of Apple’s new HQ, submitted to the Cupertino City Council on August 14, reveal the new office will have a bigger footprint than the Pentagon.
Apple is gearing up for the construction of its new headquarters in Cupertino, California. Steve Jobs proposed plans for the new campus to the Cupertino City Council back in June, and the city quickly gave a resounding approval for Apple to begin work on its new mothership.
A development proposal has been submitted by Apple to the City Council with more details and renderings of the future campus. And we have to say, it looks awesome.
Steve Jobs has been keeping extremely busy this week. One day after delivering his WWDC Keynote address, Steve headed back to Cupertino to appear before the city council to discuss Apple’s new plans for their campus. While pitching the construction and design of the mega-structure, Jobs commented that the building will look ‘a little like a spaceship.’