I’m not sure I get the whole camo thing. But it’s everywhere, it’s really popular and people can’t get enough of it. Trucks, iPhone cases, curtains, lingerie — if it exists, it probably comes in camo. (Note: If you need camouflaged lingerie, you’re probably doing it very wrong. Or very right. I’m not entirely sure at this point.)
Half the country is perhaps unaware of this, but out in places like Tennessee, where Griffin is based, the camouflage color scheme is a pretty big deal. Obviously there are camo shirts, pants and gun cases. But there’s also a good selection of camo bedding, camo welding helmets and of course, camo lingerie (don’t worry, link is more or less SFW).