| Cult of Mac

The Best Quotes From Tim Cook’s Incredible Businessweek Interview [Round-Up]



Tim Cook sat down with Bloomberg Businessweek for a massive 11-page interview. It’s incredible reading, well worth going through in total, but here are the best bits and quotes, ranging everywhere from Apple’s patriotism, to why Scott Forstall was fired, the future of the Mac, how Apple plans on fixing iOS 6 Maps, and much, much, much more.

Apparently, Some Love the MacBook Air



Back in January, I was fairly effusive in my disappointment in the MacBook Air. I still think it’s a product that has a long way to go before it fulfills its promise as a thin, light, road warrior’s machine (the fact that it isn’t standard with an SSD is a pretty poor statement about its long-term reliability), but I’m now willing to admit that it hits the mark with at least some people, including people I really respect, like BusinessWeek’s Reena Jana, their innovation editor.

I’ve had a lot of conversations with Reena in the past, and she’s a constantly on-the-go kind of person, meeting with design and innovation leaders around the country. She probably travels for business more than I do. And she loves her MacBook Air:

OK, so I personally don’t have the need for many USB ports, nor for a huge, huge hard drive. And I don’t even feel that bad that there’s no Ethernet port, although I could get an attachment for it, which to me isn’t such a big deal (I rarely use the Ethernet jack). I’m reminded of when MacBook’s stopped having a floppy drive, or a dial-up jack. People were upset. But other laptops followed, because these features became obsolete. I see a parallel here, and my laptop lifestyle was starting to reflect the phasing out of DVDs and Ethernet jacks before the Air was released.

Fair points all, though I think I’d be more comfortable with the Air’s lack of a DVD drive if Apple distributed its own software, such as iWork, on USB key instead of DVD… Still, this is another reminder that a lot of people don’t need anywhere near the file storage capacity that I do. Just this weekend, I learned that my sister-in-law is desperate for an Air, as well. I’ll be very interested to hear how the Air performs in the market. I still think it will meet a fate similar to the G4 Cube, but there are some people who are incredibly excited by it.

For me, I think I’m stuck in Steven Levy’s camp: If I even had one, I think I’d probably throw it out with the newspapers by accident.