Hollywood is racing to do business with Apple in hopes to help the iPhone-maker create its first breakout TV series and movies.

Apple’s LA-based TV execs, Zack Van Amburg and Jamie Erlicht, have been lining up meetings with some of the top names in town, according to a new report that sheds some light on the company’s TV strategy. Everyone from Jennifer Aniston to Steven Spielberg has pitched the duo. But in true Apple fashion, they’re being very picky about what they say yes to.

Hit TV show Family Guy followed a trajectory that’s very similar to Apple’s. The show appeared as a breath of fresh air early on, underwent a decline during which it almost vanished, then made a triumphant return.

In that way, Family Guy always seemed a perfect fit for iOS. Earlier this year, that pairing finally happened when developer TinyCo debuted Family Guy: The Quest for Stuff, a mobile game that follows Peter Griffin and the rest of the Fox TV show’s colorful supporting cast as they rebuild the town of Quahog after it’s been destroyed.

Six months down the line — and with the game currently in the middle of a haunting, courtesy of its Halloween update — Cult of Mac spoke with the developers about Seth McFarlane, making games funny, and the perils of in-app purchases.

Last night, Apple released four new videos, including ads for the iPad mini with Retina Display and the iPad Air. One of those ads, Pencil, Apple used the width of a pencil as a reference point to just how light and magical the Air actually is.

If you paid close attention to the ad, though, you might have been surprised who voiced it: none less than Heisenberg himself, Bryan Cranston, also known as Walter White on TV’s Breaking Bad.