Belgium’s first Apple Store celebrates local comic art

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Apple asked Belgian's comic art community to help announce a new store in Brussels.
Apple asked Belgian's comic art community to help announce a new store in Brussels.
Photo: Apple/YouTube

Comic books are considered an important part of Belgian culture. So it seemed only fitting that one of the biggest icons in pop culture, Apple, would team up with comic artists for the opening of the first-ever Apple store in Brussels.

Apple released a two-minute video over the weekend on its YouTube channel to show off the artists behind the marketing to announce the store’s opening, set for Saturday.