Apple placed sixth on the NetBase report of Most Loved Brands of 2018 while the five that scored higher wouldn’t get so much love without Apple devices.
In NetBase’s fourth-annual survey, Instagram was No. 1, followed by YouTube, Facebook, Amazon, and Google. The four brands rounding out the top 10 were Disney at No. 7, followed by Snapchat, Spotify, and Netflix.
In just 24 hours, Apple went from being ho-hum in charisma to number one in brand intimacy.
What sounds like fickle middle school popularity are actual rankings based on research, data and scientific surveys of, well, fickle people.
Apple ended its workweek ranked first for brand intimacy among millennials, according to a report MBLM, a marketing firm that specializes in helping brands form said connection. Apple as a brand must have worked hard on itself over the last year because it beat out Netflix, which was tops among millennials last year.