5-hour iPhone commercial and other Apple ads win awards

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Latest Shot on iPhone video is a stunning 5-hour tour through Russia's State Hermitage museum
This is the longest Apple ad in history. By, well, at least five hours.
Photo: Apple

Several Apple ads from the past year won awards at the U.K.’s long-running Design and Art Direction awards. D&AD is a British educational charity that promotes excellence in design and advertising. In this year’s virtual-only awards, it gave various Pencils (the name of charity’s awards) to what it thinks are Apple’s best promotional spots of the year.

You can check out the prize-winners — including a 5-hour, 19-minute iPhone commercial — below.

Stylish ‘Bounce’ ad depicts the wireless joy of using AirPods

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Bounce ad for AirPods1
One of Apple's more stylish recent ads.
Photo: Apple

Apple has debuted a slick, black-and-white ad showcasing its massively popular AirPods.

Titled “Bounce,” the ad shows an AirPods wearer springing through the streets. It’s intended to show off the unencumbered, wireless freedom of the iconic earbuds. (Including the new AirPods’ wireless charging capabilities.) And you know what? It’s pretty darn great.