Nerve Black messenger bag will trigger an impulse to buy [Review]

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booq Nerve Black messenger bag
The Nerve Black messenger bag by booq delivers some serious attitude.
Photo: David Pierini/Cult of Mac

Best List: Nerve Black messenger bag by booq

Most messenger bags would look out of place slung over the shoulder of a leather-clad Harley rider. Not the Nerve Black by booq: It exhibits a transcendent cool, whether paired with a business suit or motorcycle chaps.

There’s no cowhide on this bag. Yet the water-repellent tarpaulin flap looks a lot like leather and makes a striking first impression.

Superslim MacBook bag holds more than name suggests [Review]

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Slim is in the name, but the limit of what this bag by booq carries is deceptively generous.
Slim is in the name, but the limit of what this bag by booq carries is deceptively generous.
Photo: David Pierini/Cult of Mac

We all have that skinny friend with the appetite that belies their profile. No matter how many times you’ve sat across the table, you marvel and ask yourself, “Where do they put it?”

The Superslim, a laptop bag designed by booq for the rollout of the new MacBook Pro, is kind of like that friend.

Shadowy messenger bag will thrill gear-hauling ninjas

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What's inside? Only the Shadow knows.
What's inside? Only the Shadow knows.
Photo: David Pierini/Cult of Mac

Do you want to be known for carrying a stylish computer bag or would you rather be known for being stylish? The Shadow by booq will let you stand out without calling attention to itself while it works to earn a different label: your everyday bag.

The Shadow blends seamlessly with whatever personal style you front with a simple silhouette sans leather or metal accents. You have to look hard to find the brand name. Thick, water-resistant ballistic nylon conceals the ample padding that protects any laptop up to 15 inches.

The booq bag that keeps your tech gear in a Shadow

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The booq Shadow keeps what you're carrying in the dark.
The booq Shadow keeps what you're carrying in the dark.
Photo: booq

A shadow is a form of great substance that keeps its details hidden. Such was the inspiration for the designers at booq with a new messenger bag aptly named for what it does not reveal – your expensive tech gear.

The Shadow, available in gray and black, is elegantly spare in its look, which is part of its m.o. to discreetly carry your computer and other valuables.

Best List: Go-to gear for life’s little challenges

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Each month, Lust List rounds up the gear that makes it so we can't feel our faces. This time around we're loving hot music machines, cool photo accessories and more.

S1-A Bicycle Jersey by Search and State

Earlier this summer, Search and State released its version of the ugly-ass Hawaiian shirt in the form of a bicycle jersey. I stared at it for weeks wondering if I could pull off the look while riding in the Oakland hills. While I contemplated my fashion boldness, Search and State apparently sold every last one of those jerseys. I decided I need to get my hands on one of the company's tamer garments to see what the Midtown Manhattan manufacturers have going on.

What they are doing is making beautiful bicycle attire in the heart of what was once New York's garment center. The $140 S1-A bicycle jersey is impeccably sewn and has an understated appearance even the most fashion-challenged can deal with. Nice choice on the zipper, too. — Jim Merithew

Buy from: Search and State

Each month, Lust List rounds up the gear that makes it so we can't feel our faces. This time around we're loving hot music machines, cool photo accessories and more.

S1-A Bicycle Jersey by Search and State

Earlier this summer, Search and State released its version of the ugly-ass Hawaiian shirt in the form of a bicycle jersey. I stared at it for weeks wondering if I could pull off the look while riding in the Oakland hills. While I contemplated my fashion boldness, Search and State apparently sold every last one of those jerseys. I decided I need to get my hands on one of the company's tamer garments to see what the Midtown Manhattan manufacturers have going on.

What they are doing is making beautiful bicycle attire in the heart of what was once New York's garment center. The $140 S1-A bicycle jersey is impeccably sewn and has an understated appearance even the most fashion-challenged can deal with. Nice choice on the zipper, too. — Jim Merithew

Buy from: Search and State


Photo: Jim Merithew/Cult of Mac

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Carry your 15-inch MacBook Pro in style with this gorgeous saddle bag

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The new Boa saddle bag by Booq is designed to carry the 15-inch MacBook Pro.
The new Boa saddle bag by Booq is designed to carry the 15-inch MacBook Pro.
Photo: Booq

It’s no secret that Booq, the creators of high-end computer bags and backpacks, draws its design inspiration from snakes. Cobra, Python, Viper and Mamba are just some of its product lines and if we get past our terror of snakes, we can respect they are strong, efficient and flexible much like bags constructed by Booq.

Snakes also unhinge their jaws to consume things larger than their bodies and so Booq, considering the 15-inch MacBook Pro plus all the necessary gear a professional carries daily for work, has added the Boa saddle to its line of stylish bags.

Best List: Heartache is in the (stolen) bag, plus audio gear and more

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Jeans designer Ulrich Simpson likes to say he makes jeans for everybody. And when he says

Jeans designer Ulrich Simpson likes to say he makes jeans for everybody. And when he says "everybody," he really means "every body."

The biggest problem with premium jeans is finding a pair that fits. They tend to come in a very narrow range of cuts and sizes. Not so Simpson's UBi-IND jeans, which are available in five styles and sizes from 29- to 48-inch waist.

They'll fit any body type, from skinny skateboarders to Olympic speed skaters with grotesquely overdeveloped quads (see the Athletic cut). In fact, Simpson's customers range from NBA stars to surfers and cowboys. Simpson's jeans are 100 percent made in the USA from premium Cone Mills denim. — Leander Kahney

Buy from: UBi-IND (online and in San Francisco), Union LA (Los Angeles), AB Fits (San Francisco) Standard & Strange (Oakland), Canvas (Malibu)


Photo: Jim Merithew/Cult of Mac

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Gadget Watch: Bags, bags and … bags. Plus, some cool new camera gear

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Bags, bags, bags. Literally – there are three hot bags in this week’s gadget roundup, and if you buy them all, you’ll be out by around a grand. Or you could buy the ultra-expensive Leica M-P, a new camera so minimal it doesn’t even have the trademark red dot on the front, yet still costs $8,000. Or you can go to the other end of the price range and pick up LensBaby’s new iPhone optic for just $70. And that’s just the beginning…

Bags, bags, bags. Literally – there are three hot bags in this week’s gadget roundup, and if you buy them all, you’ll be out by around a grand. Or you could buy the ultra-expensive Leica M-P, a new camera so minimal it doesn’t even have the trademark red dot on the front, yet still costs $8,000. Or you can go to the other end of the price range and pick up LensBaby’s new iPhone optic for just $70. And that’s just the beginning…


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Highly specialized Booqpad is either perfect or pointless

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Getting work done. Photo: Charlie Sorrel/Cult of Mac

I started German language school a few weeks back, and I was looking forward to testing out the Booqpad. The combination iPad case and paper notepad seemed ideal for using in class. Unfortunately, it didn’t work out. Not only is the case oddly tacky – especially weird given the build quality of Booq’s other gear – but it is awkward to use.