You may be tempted to marvel at Scott Strazzante’s new book, Shooting From the Hip, simply because he made all those gritty street photographs with an iPhone.

We can’t seem to get over the fact that the little wonder device in our pockets can be used to create great work. Apple touts stunning photos on big billboards, luring us with the promise that good pictures will come pouring out if we upgrade to the latest iPhone.

But photography — good photography, anyway — isn’t that simple. And to fixate on the tool Strazzante uses would be a disservice to him, and to the collection of 150 pictures inside this hardcover coffee table book.

Writing a book about any technology company is hard. Books take a long time to write, and a longer time to make it into print and arrive in stores. Technology, on the other hand, moves quickly. As a tech author, you have two options. One is to write a book that tries its best to be timely by making it to market as soon as possible. The other is to wait until a book-length narrative has unfolded, and then to write about it. Tech writers, I suggest, would typically prefer the latter. Book publishers prefer the former.