Apple Design Genius, Jony Ive and famed designer Marc Newson have teamed up to create a one-of-a-kind collection of items to be auctioned off for Bono’s Project (RED). Not only have the pair collected a number of objects for the auction that are fantastic in their own right, but they’ve also teamed up to create some truly lustworthy products like the gorgeous Leica M, a super-minimalist aluminum desk and this $60k red Mac Pro.
The auction is set to take place on November 23rd and even though mere mortals like us can only dream of having enough cash to drop 70 large on a “Zvezda” Soviet Cosmonaut Suit – all in the good name of fighting AIDS and Tuberculosis of course – Sotheby’s has published a video of Jony and Marc discussing why they chose the items in their collection.
Short answer, via Jony: “The criteria that we both had was that we both just wanted to own each one really badly.”
Here’s the video: