Bob Kupbens isn’t sticking around to get an early glimpse at the iPhone 7. According to a report citing multiple sources, the former online retail chief, who joined Apple in 2014, has left the company to take up a new position elsewhere.

Apple has bolstered its online retail ranks by hiring former Delta vice president Bob Kupbens. Kupbens joins Apple as its new Vice President of Apple Online Retail.

At Delta, Kupbens was involved with the company’s marketing and digital commerce strategies. Prior to that he pioneered the e-commerce operations at Target.