Apple CEO Tim Cook has spent the past few days hanging out with the biggest figures in tech and media during the Sun Valley Idaho conference, but apparently not everyone in town has heard of Tim’s preferred way to pay for coffee.

During a visit to a local coffee shop, Cook reportedly tried to use Apple Pay which allows iPhone and Apple Watch owners to make transactions wirelessly. Even though the tech debuted two years ago, Tim ran into a roadblock when he busted out his iPhone to take care of the check.

Apple CEO Tim Cook has made his annual pilgrimage to Sun Valley, Idaho, to gather with other leaders who run the world’s tech and media empires.

This is the fourth year in a row that Cook has made an appearance at the exclusive conference, which attracts dozens of industry bigwigs like Disney CEO Bob Iger, Twitter’s Jack Dorsey, CBS CEO Leslie Moonves, HP CEO Meg Whitman and Facbook’s Mark Zuckerberg.

Apple is the most valuable publicly traded company in the world, but when it comes to CEO pay, Tim Cook is conspicuously absent on the latest list of top 200 paid CEOs in the US.

Apple CEO Tim Cook has been named as one of Time’s 100 most influential people list that rounds up the top leaders, artists, and public figures that have shaped the world the most the last year.

Cook has frequently appeared on the list, but perhaps is more deserving of it than ever this year after leading Apple in a public fight against the federal government of digital security and privacy. Other notable people on the list include Bernie Sanders, Kendrick Lamar, Vladimir Putin, Leonardo DiCaprio, and Felix Kjellberg (a.k.a. PewDiePie).

Amazon, Google and Roku are all battling to win over your TV, but according to the Disney CEO Bob Iger, the new Apple TV tops them all, not only because it’s great for consumers, but also because it’s a win for content creators.

“One of the most important things that the industry needs to do is demand a better user experience,” Bob Iger told Bloomberg in an interview this morning. “The Apple TV box and the interface that it provides is the best user experience I’ve seen ever for television users.”

Watch Bob gush about Apple’s new box below:

Apple’s partnership with Disney goes back way further than the latter company’s recent decision to accept Apple Pay at Disney World. At the time of his death in 2011, Steve Jobs was the single biggest shareholder of Disney stock as a result of it acquiring his company, Pixar, in 2006.

Jobs got on particularly well with Disney CEO Bob Iger, who called Jobs in 2005 and asked if he could repair the damage that had been done to the Apple/Disney relationship under former Disney CEO Michael Eisner.

That relationship is examined in a new Fortune profile of Iger, which describes his six-year friendship with Jobs as the “relationship that has most shaped his thinking.”

Before his death in 2011, Steve Jobs was the biggest shareholder of Disney stock thanks to the fact that Disney acquired his company, Pixar, in 2006. But before Disney and Pixar merged together, things weren’t always so rosy between Steve and Disney.

Steve Jobs and Disney CEO Bob Iger eventually had a great relationship, but in the early days, Steve Jobs wasn’t afraid to release an atomic bomb of cruelty on Disney. He would even call Bob Iger on Saturdays just tell him that his films sucked.

If you’re really into investing and the stock market and all that fun, heart-wrenching stuff, then now might be a great time to buy some Apple stock if you believe Disney’s CEO Bob Iger knows what he’s doing.

On Monday, Iger bought $1 million worth of Apple shares, according to documents filed with the SEC. Along with being the CEO of Disney, Iger is also on Apple’s board of Directors. But he’s not just buying Apple stock; he’s ditching his Disney stock while he’s at it.