Super Bowl ad reunites Today Show hosts to be baffled again by technology

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Today Show hosts Katie Couric and Bryan Gumbel try to understand the Internet during a 1994 segment. Photo: Today Show/YouTube
Today Show hosts Katie Couric and Bryan Gumbel try to understand the Internet during a 1994 segment. Photo: Today Show/YouTube

Bryant Gumbel and Katie Couric are together again and still clueless about technology.

The former Today Show hosts were reunited not on a morning show couch but in BMW’s i3 electric car for a Super Bowl ad that has them reliving a 1994 segment when they could not explain the Internet. The commercial, in just three days on YouTube, has more than 4.6 million views.

“What is the Internet anyway,” Gumbel asks. “Do you write to it like mail?” Gumbel was admitting he did not quite know how to tease a story that would have more information on the NBC website. “That little mark – a – with the ring around it.” A colleague offers the answer “at” with Gumbel saying, “That’s what I said. Katie said she thought it was ‘about.’ ”