Ulrich Kranz, who once developed electric cars for auto-giant BMW, has reportedly been hired by Apple. He’ll become an important part of the Mac-maker’s ongoing efforts to create a self-driving Apple car.
Apple’s been stealing top talent from automakers over the past few months to help it work on the company’s electric car project, but according to a new rumor, Apple wanted to steal the entire body of another luxury automaker’s car to get its project on the road.
Bryant Gumbel and Katie Couric are together again and still clueless about technology.
The former Today Show hosts were reunited not on a morning show couch but in BMW’s i3 electric car for a Super Bowl ad that has them reliving a 1994 segment when they could not explain the Internet. The commercial, in just three days on YouTube, has more than 4.6 million views.
“What is the Internet anyway,” Gumbel asks. “Do you write to it like mail?” Gumbel was admitting he did not quite know how to tease a story that would have more information on the NBC website. “That little mark – a – with the ring around it.” A colleague offers the answer “at” with Gumbel saying, “That’s what I said. Katie said she thought it was ‘about.’ ”