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Predicting the future is tough, even for the experts. That’s the only lesson we can learn from looking back at these horribly misguided iPhone predictions that greeted the device at its launch 10 years ago.

Before most people had even wrapped their fingers around Apple’s first-gen smartphone, tech pundits, analysts and competing CEOs were already writing off the iPhone as a disaster similar to Apple’s previous excursions into video game consoles and the like.

Here are just a few of the laughable reactions that greeted the iPhone in 2007.

Negotiations for new Apple Music deals are currently underway with record labels and this time around Apple wants to come away with a much bigger cut of the revenue after overpaying for the last two years.

The company is likely to get its wish too, according to a new report that reveals the labels are supposedly open to the possibility of taking a smaller share as long as Apple Music is able to continue growing.

Bloomberg has released some more highlights from its recent conversation with Tim Cook, touching on a number of important topics.

Having already confirmed Apple’s interest in self-driving car systems, Cook now speaks about Steve Jobs, why he doesn’t spend any time thinking about his legacy at Apple, Apple’s $1 billion advanced manufacturing fund, his response to accusations that Apple isn’t as innovative as previously, and more.

Check out a few highlights below.

Apple is putting its money where its mouth is when it comes to fighting climate change.

This morning, the iPhone maker issued a new $1 billion bond on with a special rule that proceeds raised from the bond sale will go towards investment in renewable energy projects.

Tim Cook has shared some details on Apple’s electric car plans, describing self-driving cars as “the mother of all AI projects.”

“We’re focusing on autonomous systems,” Cook said in an interview with Bloomberg Television, which was conducted on June 5, but only published online today. “It’s a core technology that we view as very important … It’s probably one of the most difficult A.I. projects actually to work on.”

After helping unveil Apple’s huge software updates and new hardware lineup, Apple CEO Tim Cook sat down for a post-keynote interview where he discussed topics like the new HomePod and President Donald Trump.

Apple’s grand unveiling of its Siri-powered home speaker could come as soon as next week, according to a new report that claims production on the new device is already underway.

Whispers that Apple is working on a speaker to rival the Amazon Echo and Google Home have been swirling around the rumor mill for months. Even though Apple execs have downplayed the possibility of a Siri speaker in the past, but it looks like it’s about to become a reality. And it will boast some new tech its rivals don’t have.

A merger between Sprint and T-Mobile could be back on the table, according to a new report that claims informal talks between the two carriers sparked up again this week.

Sprint attempted to acquire T-Mobile back in 2014 but the deal fell apart because of regulatory concerns. Now the heads of both companies have expressed to investors that they’re willing to consider consolidating again.

Apple’s self-driving cars have been spotted in the wild for the first time, giving fans an early peek at the tech that could change roads forever.

The California DMV issued a permit to Apple earlier this month allowing it to test its self-driving cars on public roads. Apple is only registered to drive three Lexus cars around Silicon Valley, but the company is wasting no time in its efforts to catch up to the competition.

Three more of Apple’s suppliers say they are committed to making the switch from energy generated from fossil fuels to using 100% renewable energy to make iPhone components.

Despite Donald Trump’s plan to roll back environmental regulations, Apple Inc is continuing on with the promises it made under the Obama administration. Even though it may cost more money initially, Apple’s partners are starting to realize the change is good for business too.

The first debate between U.S. presidential nominees Hillary Clinton and Donald Trump is set to kick off tonight at Hofstra University in New York — and you can catch all the action on any Apple device.

Apple updated its “Watch the Debate Live” section today on both App Stores for iOS and Apple TV, giving users multiple places to catch what is expected to be the most-watched political debate in history.

Here’s how to livestream it:

Watching the NFL’s Thursday Night Football games this season will no longer require a cable subscription, as long as you got Apple TV.

Twitter revealed that it’s taking a big dive into video content today with its new app for Apple TV that will offer free live streaming of tons of sports other than football.

Few Apple bloggers can strike fear in the heart of Apple execs like 9to5Mac’s Mark Gurman, and starting next month the ace Apple reporter will be taking his scooping talents to Bloomberg.

Gurman has been one of the most prolific Apple reporters during his time at 9to5Mac. Despite being just 22 years-old, the scoop master has revealed some of Apple’s biggest products and software updates well in advance of their official unveilings.

Now with the full backing of the Bloomberg media machine, Gurman will be extending his reporting skills to cover other tech companies. According to a memo sent to staff by Bloomberg editor Brad Stone, Mark Gurman will now cover consumer products made by Apple as well as its rivals.

Originally slated for announcement during Apple’s alleged September 9 event, the rumored live TV service launch is now being pushed back to 2016. It turns out those stubborn TV networks are foiling Apple’s plans to deliver sooner. Fortunately, the new Apple TV hardware should still get a proper unveiling next month.

It’s been nearly two years since Apple has updated the Apple TV, but according to a report from Bloomberg fans will only have to wait until April to see a redesigned Apple TV with new interface and plenty of new channels to boot.

iPhone theft has become a huge issue in big city like New York City. In fact, Mayor Bloomberg says the iPhone was responsible for New York City’s first increase in crime in 20 years.

New York Attorney General Eric Schneiderman is supposedly pretty tired of his constituents getting their iPhones stolen from them, so he’s written a public letter to Tim Cook asking why Apple isn’t doing more to stop iPhone theft.

This morning we covered a report from Reuters that said Pegatron, one of Apple’s supply chain partners in China, is increasing its work force by 40% in anticipation of producing a budget iPhone in the coming months. The news was based on Pegatron’s investors conference yesterday and anonymous supply chain sources adding the iPhone ‘mini’ bit to Reuters.

Bloomberg decided to slant Pegatron’s comments and cite “falling iPad mini demand” as the reason for the company’s forecasted 25%-30% drop in revenue during the second 2013 quarter. Never mind the fact that the drop was expected for the entire consumer electronics division of Pegatron; it’s still the iPad’s mini fault.

Mainstream publications love to take hits at Apple whenever they can, but this specific instance has turned out to be an example of Bloomberg putting words in Pegatron’s mouth.

Bloomberg recently revealed that Apple has a team of 100 people working on its new iWatch, and according to its latest report, the Cupertino company is hoping to launch the device this year. The smart wristwatch, which could make calls, provide maps, and offer a pedometer, is expected to become more profitable than Apple’s much-anticipated television set.

Apple CEO Tim Cook practically never grants interviews, and rarer still, one where he talks with such candor about the future of Apple, the legacy of Steve Jobs, and why Apple products aren’t currently made here in the USA, but soon will be.

Join us on our newest CultCast as we discuss Mr. Cook’s recent interviews, his frank comments about Apple’s “intense interest” in TV, and why that new Apple-stamped mystery set could be built right here in the U.S. of A.

All that and more on our newest CultCast! Subscribe now on iTunes, or easily stream new and previous episodes via Apple’s free Podcasts App.

For years, the rumor mill has been saying that Apple is looking to ditch Intel’s processors in the Mac lineup. Since the rise of iOS, Apple’s own “A” series chips have powered products like the iPhone and the iPad. Apple is a company known for wanting complete control over every facet of product design, including the innards of its iPhones and Macs.

Apple has partnered with Intel on the Mac for the past seven years, but internal changes within the Cupertino company could see the Mac move to ARM-based processors in the near future.

Word on the street has been that Apple is preparing to launch its own Spotify/Pandora-killer in the near future, and a new report today from Bloomberg claims that the rumored internet radio service will launch in early 2013.

Apple has reportedly been in talks with many of the major music labels for quite some time, and deals will hopefully be reached by mid-November. The details of the upcoming service remain a mystery, but it looks like Apple isn’t settling for the status quo.

The iPhone 5 has quickly become Apple’s fastest-selling iPhone of all-time, meaning it’s incredibly difficult to get hold of — even more than three weeks after its launch. And the situation is about to get a lot worse, according to Bloomberg. Apple has had to increase quality-control at Foxconn to prevent damaged devices with nicks and scratches from leaving the factory. As a result, iPhone 5 production rates have dropped.

Google was blindsided when Apple won its lawsuit against Samsung, which was really a proxy war between Apple and Google, because if Apple can defeat Google’s Android OEMs, they’ll win the battle against Google.

In an interview with Bloomberg TV, David Lawee, VP for corporate development, says that Google hopes that they are over the hump in the thermonuclear war, and he also admits that Apple winning the lawsuit was a big wakeup call. Watch the clip below for the full details.

Apple’s been working to make the Apple TV “more than a hobby” for a long, long time now, but it looks like it won’t happen this year, with a new report saying that a new Apple TV — whether a full HDTV or a new set-top box with content deals from the cable system — definitely won’t happen this year.

Adding more fuel to the ‘iPad Mini’ fire, a new report from Bloomberg says that Apple is planning to launch a cheaper 7-inch iPad in October. The device will feature a non-Retina 1024×768 display. In theory, the third-gen iPad would still serve as Apple’s premium tablet with a Retina display and faster internals, and the 7-inch iPad would be priced around $200 to compete with tablets like the Kindle Fire and Google Nexus 7.