| Cult of Mac

Apple releases new watch band, wallpaper and more for Black History Month


Apple Watch with Unity watch face and band alongside iPhone with Unity wallpaper
Apple’s 2023 Unity watch band, watch face and wallpaper have a really cool geometric pattern using Pan-African colors.
Photo: Apple

Apple has released a special new Apple Watch band, watch face and iPhone wallpaper celebrating Black History Month. Apple has done this every February in 2021 and 2022.

The Black Unity Sport Loop is available today in the online store and in “select Apple Store locations beginning January 24” Apple said in its press release. It will cost $49, the same price as other Sport Loop bands. The watch face and iPhone background will be released in a software update next week.

Apple Watch gets special band, new ‘Unity Lights’ face for Black History Month


Apple Watch gets new band and face for Black History Month
Get the new face now through the Watch app.
Photo: Apple

Apple celebrates this year’s Black History Month by promoting Black business and innovation, amplifying Black voices, and showcasing Black creatives, the company announced on Wednesday.

It is also introduced a new, limited-edition Black Unity Braided Solo Loop and Unity Lights face for Apple Watch, which you can get yours hands on today.

Apple recruits acclaimed filmmaker to make its ‘Hometown’ Shot on iPhone video


Shot on iPhone 5
New video celebrates Black History Month.
Photo: Apple

At the conclusion of Black History Month, Apple this weekend debuted a new Shot on iPhone video filmed by 21-year-old director Philip Youmans, the first African-American filmmaker to win the Founders Prize at Tribeca Film Festival.

The five-minute video “follows a number of our image-makers as they each celebrate the Black experience, Black excellence, love, and imagination.” It features the work of photographers Lawrence Agyei, Gabriella Angotti-Jones, Lauren Woods, and Julien James. Check it out below:

Apple showcases Black photographers for latest Shot on iPhone campaign


Shot on iPhone 5
Sam Trump, local jazz musician, Bronzeville, Chicago. Shot on iPhone 12 Pro by Lawrence Agyei.
Photo: Apple

Apple enlisted dozens of Black photographers to document their hometowns using iPhone 12 Pro, and the company showed off their handiwork Monday to kick off Black History Month.

“All across the US, these photographers set out to showcase the people and the pockets of their cities that embody their local culture,” Apple said in a press release about the Hometown project.

It’s a neat spin on the company’s ongoing “Shot on iPhone” campaign, and the results are pretty darn impressive. Check out some of the images below.

Apple offers limited-edition Apple Watch Series 6 for Black History Month [Update]


Apple Watch Black History Month
The new limited edition watch will be available for one month only.
Photo: Apple

To mark Black History Month, Apple is releasing a limited-edition Apple Watch Series 6, among other things.

Apple’s Black Unity Collection includes a new Apple Watch Series 6, a Black Unity Sport Band and a Unity watch face. The watch features the words “Black Unity” laser-etched onto the back crystal, while the strap — inspired by the Pan-African flag — includes the words “Truth. Power. Solidarity.”

Tim Cook tweets tribute to civil rights movement for Black History Month


Tim Cook
Tim Cook standing at the Foot Solider monument in Birmingham, Alabama.
Photo: Tim Cook

Apple CEO Tim Cook tweeted a photo of himself at one of the most iconic civil rights movement monuments in his home state of Alabama this morning to show his support for Black History Month.

Cook, who grew up in Alabama during the ’60s and saw the impacts of discrimination and burning KKK crosses first hand, paid respects to the men and women who marched in Birmingham in 1963 to demand equality.

This is what Tim had to say: