Apple has released a special new Apple Watch band, watch face and iPhone wallpaper celebrating Black History Month. Apple has done this every February in 2021 and 2022.
The Black Unity Sport Loop is available today in the online store and in “select Apple Store locations beginning January 24” Apple said in its press release. It will cost $49, the same price as other Sport Loop bands. The watch face and iPhone background will be released in a software update next week.
Apple this week dropped a bunch of gorgeous new Unity wallpapers — and a new band and face for Apple Watch — for iPhone, iPad and Mac as part of its Black History Month celebrations.
Here’s how to download them and enable them on your devices.
Apple celebrates this year’s Black History Month by promoting Black business and innovation, amplifying Black voices, and showcasing Black creatives, the company announced on Wednesday.
It is also introduced a new, limited-edition Black Unity Braided Solo Loop and Unity Lights face for Apple Watch, which you can get yours hands on today.
At the conclusion of Black History Month, Apple this weekend debuted a new Shot on iPhone video filmed by 21-year-old director Philip Youmans, the first African-American filmmaker to win the Founders Prize at Tribeca Film Festival.
The five-minute video “follows a number of our image-makers as they each celebrate the Black experience, Black excellence, love, and imagination.” It features the work of photographers Lawrence Agyei, Gabriella Angotti-Jones, Lauren Woods, and Julien James. Check it out below:
Apple enlisted dozens of Black photographers to document their hometowns using iPhone 12 Pro, and the company showed off their handiwork Monday to kick off Black History Month.
“All across the US, these photographers set out to showcase the people and the pockets of their cities that embody their local culture,” Apple said in a press release about the Hometown project.
It’s a neat spin on the company’s ongoing “Shot on iPhone” campaign, and the results are pretty darn impressive. Check out some of the images below.
To mark Black History Month, Apple is releasing a limited-edition Apple Watch Series 6, among other things.
Apple’s Black Unity Collection includes a new Apple Watch Series 6, a Black Unity Sport Band and a Unity watch face. The watch features the words “Black Unity” laser-etched onto the back crystal, while the strap — inspired by the Pan-African flag — includes the words “Truth. Power. Solidarity.”
Apple CEO Tim Cook tweeted a photo of himself at one of the most iconic civil rights movement monuments in his home state of Alabama this morning to show his support for Black History Month.
Cook, who grew up in Alabama during the ’60s and saw the impacts of discrimination and burning KKK crosses first hand, paid respects to the men and women who marched in Birmingham in 1963 to demand equality.
This is what Tim had to say:
