At VMWorld, this week VMWare showed of Horizon Mobile for iOS – an enterprise solution that separates business apps and content on an iOS device from a user’s personal apps, documents, and data. It’s an iOS version of a tool that VMWare previously demoed, but hasn’t yet shipped, for Android devices. While the name and the goal of Horizon mobile is essentially the same on both platforms, the company is taking a vastly different approach for iPhones and iPads.

Not only is the iOS approach different, it’s also nowhere near as revolutionary – other mobile enterprise companies have using similar approaches for a while and the one truly distinctive feature is one that Apple might not approve for distribution.

One of the things that can frustrate mobile users when using an iPhone or iPad for work is needing to repeatedly enter passcodes other user account credentials like a user name and password. Often because of a mobile device’s size and virtual keyboard, this process can seem more onerous than it does while using a Mac or PC in the office.

A growing number of apps and mobile management tools are becoming available that make it relatively easy to safely store business data in an encrypted and secure container on an iPhone or iPad. Realizing that security requires verifying a user’s identity when accessing specific apps or content after the device has been unlocked. Advantages to this include significant increases in mobile data security and the ability to wipe just the business data off of a device if it is lost or stolen.

The downside is the need for mobile users to repeatedly enter credentials – a downside that one mobile developer is helping iOS users sidestep

One of the first things most IT folks will think about Apple Configurator is that it’s pretty limited compared to some of the mobile device management suites on the market (including Apple’s Profile Manager in Lion Server). MDM suites are designed to make device management as easy, automatic, and wireless as possible. Most include robust monitoring and reporting features – virtually all can use Apple’s push notification system to update a managed device at any time.

Configurator, on the other hand, requires connecting each iOS device to a Mac using a USB cable to perform any administrative tasks like configuring device settings, assigning a device to a user, installing apps, or updating iOS. That means that Configurator isn’t appropriate for a lot of businesses or workplace situations. Yet, for some organizations, Configurator is a more ideal tool than most MDM suites because of its hands-on approach.

So, what kinds of environments is Apple Configurator suited to?