How do you get the kids to tune into your underachieving streaming service? Buy a documentary about one of the hottest young singer/songwriters in the world.
That’s what Apple TV+ did when it snapped up the rights to new doc Billie Eilish: The World’s a Little Blurry — and the strategy apparently worked. As per usual, Cupertino won’t reveal the actual number of people who watched the film since its premiere last week. However, an insider report says the music doc brought a ton of new, young viewers to Apple TV+.