Bill Graham Civic Auditorium

April 17, 1977: The Apple II launch at the West Coast Computer Faire positions Apple at the forefront of the looming personal computer revolution.

The company’s first mass-market computer, the Apple II boasts an attractively machined case designed by Jerry Manock (who will later design the first Macintosh). It also packs a keyboard, BASIC compatibility and, most importantly, color graphics.

Fueled by some marketing savvy from Steve Jobs, the Apple II launch makes quite a splash at the San Francisco Bay Area’s first personal computer convention.

Welcome to iPhone Day 2016.

Months of rumors and leaked parts finally culminate today at the Bill Graham Civic Auditorium in San Francisco, where Apple CEO Tim Cook and his merry gang of techno wizards are expected to unveil some new iPhones and Apple Watch.

Cult of Mac is set to liveblog the festivities today. We’ll be mixing real-time details and analysis with all the dull wit and pithy snark we can muster for what is expected to be one of the “most boring iPhone updates” ever. The event starts at 10 a.m. Pacific, but we’ll be getting started well before that.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the possibility of some new AirPods.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the iPhone 7 event liveblog below.

The iPhone 7 is coming!

Apple just sent out press invitation to a special event to be held September 7 at 10 a.m. Pacific. The iPhone 7 and iPhone 7 Plus are expected to be unveiled at the event, which will be hosted at the Bill Graham Civic Auditorium in San Francisco.

Nerds rejoice. WWDC is finally here!

Apple’s annual developer conference is set to get underway in just a few hours. The company is expected to unveil the future of iOS, OS X, Apple Watch, Siri and much more in what is expected to be one of the most action-packed keynotes we’ve seen in years.

Cult of Mac will be liveblogging all the action of today’s events right here and we won’t stop until every last morsel of info has been dished out by Tim Cook and the rest of Apple’s team. If you’re not sure what to expect from today’s keynote, take a look at this quick refresher — “Everything to expect from Apple’s jam-packed WWDC 2016 keynote” — and then join us for our WWDC liveblog below. The keynote starts Monday at 10 a.m. Pacific.

There are only a few days left before Apple unveils its biggest software updates of the year during its WWDC 2016 keynote, and the final preparations are underway.

Apple’s iconic logo was just placed on the side of the Bill Graham Civic Auditorium in San Francisco where Tim Cook and company are expected to announce some huge features coming to iOS, Mac, Apple Watch, Apple TV, and more.

Cult of Mac got an early look at Apple’s decorations for the event which construction crews are still working on.

Check it out:

Windows 10 hasn’t been the hit on mobile that Microsoft hoped it would be, but the company has a new plan to get iOS developers to bring their apps to Windows: poach them at WWDC.

We’ve all been focusing on games as the killer apps for a new Apple TV reveal tomorrow at the Bill Graham Civic Auditorium, but even regular apps could bring Apple the audience it wants as it tries to leapfrog competitors like Chromecast and Roku with features that the other guys just don’t have (yet).

SAN FRANCISCO — It’s not as cool as installing a gorgeous glass staircase, but Apple is definitely making its mark on the Bill Graham Civic Auditorium here.

Flags, signs, security barricades — it’s all part of the prep for Apple’s massive iPhone 6s event scheduled for next week. It’s a shabby corner of San Francisco, but Apple is totally classing up the joint.

See more pictures of Friday’s street scene below.

SAN FRANCISCO — Just how big is Apple’s next product reveal going to be? All signs point to it being a massive blowout of an event — far bigger than the standard iPhone “s” upgrade the world is expecting.

When Apple takes the stage at the Bill Graham Civic Auditorium in San Francisco for the fall media reveal, company execs will walk knowing they are in a sacred space.

Sure the building is 100 years old this year and is part of the city’s renaissance following the devastating 1906 earthquake. But the ground at the auditorium really shook in 1977, when Steve Jobs and Steve Wozniak brought the Apple II computer to the West Coast Computer Faire.

Apple still hasn’t made an announcement as to where next month’s iPhone 6s event will take place. However, according to a new report it may be set to rock San Francisco’s 7,000-seat Bill Graham Civic Auditorium — the same venue where Steve Jobs and Wozniak first unveiled the Apple II.