Happily taking up that baton is T-Mobile CEO John Legere, who responded to questions about Apple’s allegedly bendable iPhone 6 Plus at this year’s GeekWire Summit 2014 with a distinctly non-corporate-sounding statement. Simply put: try bending that brand new super computer handset you’ve paid good money for and you’re a f****ing idiot.
It’s no coincidence—your love for Apple and their pretty little gadgets was Steve Jobs’ master plan, and on our newest CultCast, we’ll tell you how did it. Plus: Bendgate might be overblown, but where there’s smoke, there’s fire; we love our iPhone 6 Pluses, but dear lord, they’re huge… And finally, Jony Ive gains a counterpart in Apple’s newest Industrial Designer.
Chuckle your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.
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Apple’s marketing machine has tried to straighten out the Bendghazi controversy that invaded the web last week, but someone might want to alert their billboard company in Berlin that the iPhone 6’s bendiness isn’t supposed to be a selling point.
iPhone 6 ads have started going up on billboards across the globe, but the monstrous ad (shown above) in Germany was so huge, they couldn’t fit the bigger than big display on the structure without bending it just a little bit – right near its supposed weak spot.
Another Apple reseller in the Netherlands had some similar woes with its iPhone 6 ads. Check out their hilarious poster below:
An iPhone 6 bend test left a German tech magazine with bigger worries than a needlessly broken smartphone: The publication was reportedly banned from future Apple events and told it would no longer receive the Cupertino company’s latest products for review.
In a new blog post entitled “The Joy of Apple Slamming,” former Apple ad exec Ken Segall (the man who named the iMac) explains how Jobs created a company able to withstand the kind of damaging rumors that would permanently damage lesser rivals.
The secret? Get people to really, really love you.
Apple insists “bendgate” isn’t an issue after receiving just 9 complaints about bent iPhones as of last week, and the vast majority seem to agree. But will the Cupertino company think differently when it discovers that people are walking into its retail stores and bending the iPhone 6 Plus units it has on display?
With Bendgate causing some worrywarts to question the structural integrity of the iPhone 6 and 6 Plus, Consumer Reports set out to answer the question: “How much force does it take for a phone to bend — and not bend back?”
The independent consumer-testing outfit took six smartphones — including both iPhone 6 models and an iPhone 5s — into the lab and subjected them to experiments using an Instron compression testing machine. The results are surprising.
Here’s what they found (along with a video showing Consumer Reports’ torture testing).
Bendgate is the latest in a long line of minor Apple problems that get blown out of proportion by the Internet’s echo chamber and the media jackals that inevitably swoop in and howl about the latest “crisis.”
The same sort of over-the-top backlash happened with the iPhone 4’s reception issue (Antennagate) and the iPad’s trickle-charge feature (Batterygate). It’s a familiar cycle: Apple’s fantastic new device captures the world’s attention, a glitch arises and suddenly the world is coming to an end — at least until it’s not.
“Apple’s ability to trigger consumer demand is probably without rival across the globe — that’s no small feat,” says Larry Barton, a pioneer in corporate crisis management who studies the causes of and responses to incidents like these. “Their core, loyal customer has proven to be forgiving across several minor incidents, and Bendgate is just that — a relatively minor snafu that’s not uncommon with a first-generation design.”
Although the iPhone 6 and 6 Plus chalked up record-breaking sales, Apple’s week has been far from a celebration. A YouTube video showing the iPhone 6 Plus bending under seemingly normal amounts of pressure sent the Internet to crazyville, and Bendgate was born.
Watch Cult of Mac’s news roundup to see the latest regarding the Bendgate frenzy, why some iPads are being banned, and how one person surprised the world with her iPhone 6 impressions more than others.
The iPhone 6 Plus bends because it’s thin and aluminium, right? Wrong, according to a poster on Imgur, who has analysed photos of the contorting iPhone phablet and places the blame instead on a badly-designed metal reinforcement.
Chuck Jones has an interesting post up on the Forbes site, in which he theorizes about how much ‘bendgate’ could wind up costing Apple — with an (unlikely) maximum hit potentially being in the hundreds of millions.
Jones weighs up the different ways Apple and customers may respond to the meme, including consumers potentially being put off buying the new iPhone 6 Plus, to Apple undergoing a full-on redesign.
This week on The CultCast: Bendgate! Some say it’s Antennagate 2.0, but is there a legitimate issue happening here? We’ll tell you what we think about these “bent” iPhones… Then, we’ve used it for a whole week—catch our updated impressions of iPhone 6. Plus, why you should hold off on installing iOS 8.0.1, and what you can do if you already have. And finally, it’s not just the big screen, there might be another reason the iPhone 6 has been impossible to buy. We’ll tell you our stories from launch day…
Heartily guffaw your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.
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Those three words are synonymous with Apple. It’s the slogan Apple fanboys use when trying to convince their Android-loving friends that iOS is a better option. And it was used over and over by Steve Jobs as he unveiled new products at Apple keynotes.
That makes it even more embarrassing for the Cupertino company when things don’t “just work.” Especially when it royally screws things up — as it did with the hideously half-baked iOS 8.0.1 update that rolled out to millions of users Wednesday morning.
It turns out that things made out of thin pieces of aluminum will bend under enough force. Who’d have thought it? But fortunately for those who are experiencing the well-documented “Bendgate” issue with a new iPhone 6 and 6 Plus, Apple is not ignoring the problem: The company will replace devices under warranty so long as they pass a visual inspection.
The YouTuber who set the world ablaze by bending the iPhone 6 Plus is back.
Lewis Hilsenteger of Unbox Therapy has a new video out in which he tries to bend the regular iPhone 6 like the Plus. Those who are actually worried about their iPhone’s bendability will be glad to see that the 6 holds its shape much better than its larger sibling. And you’d basically need some kind of power tool to bend the iPhone 5s.
Hilsenteger also tries bending some iPhone competitors, and the most durable smartphone might surprise you.
“Will it bend?” has become the hottest question in tech this week as some iPhone 6 owners have discovered that the laws of physics still apply to the aluminum frame of the new Apple phones … even when neglected in a back pocket.