New Mac ad challenges students to ‘test the impossible’

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Applead
Students around the world are doing more than ever outside the classroom.
Photo: Apple

Apple is hoping to inject some inspiration into the lives of college students around the country with a new ad celebrating the return to school this month.

The fantastic new Behind the Mac ad celebrates the creation of art by telling students that they have no idea what they’re doing. And this is great.

Prepare to be inspired:

Apple cuts price of BeatsX headphones

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beatsx wireless
The BeatsX Wireless earbuds charge via Lightning.
Photo: Ste Smith/Cult of Mac

The good news is that Apple just significantly cut the official price of BeatsX wireless headphones. The bad news is that half the color options also just went away.

These in-ear headphones compete with Apple’s own AirPods but, unlike their rivals, are permanently connected to each other.

Don’t expect new Beats headphones at Apple’s iPhone event

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Beats
2018 Rookie of the Year Ben Simmons with his Beats.
Photo: Beats by Dre

Apple’s huge iPhone keynote tomorrow won’t give any stage time to the company’s Beats-branded headphones.

Despite being the largest headphone brand in the world and inking a sweet new deal with the NBA, new Beats headphones aren’t planned to be revealed at Apple’s biggest event of the year.

BeatsX ears on: AirPods rivals bring the bass [Reviews]

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beatsx wireless
The BeatsX Wireless earbuds charge via Lightning.
Photo: Ste Smith/Cult of Mac

The long wait for Apple’s new BeatsX wireless earbuds is finally over and based on our first impressions, it was totally worth it.

We got our hands on a pair of the precious new BeatsX buds today and are mighty impressed by the big sound Apple managed to pack in such a small package. Like the AirPods, the BeatsX earbuds pack a custom W1 Bluetooth chip to pump out better performance and connectivity. Unboxing the tethered buds has been love at first sight.

Let’s dive in!