With the Worldwide Developers Conference less than a week away, we’ve already got a pretty good idea about what Apple will reveal at this year’s conference.

The company focuses on developer-related products at the conference, but there are plenty of goodies that normals will go crazy for too, like the bevy of improvements coming to iOS 9, a new Apple TV and maybe even a new music streaming service.

Here’s what to expect from WWDC 2015, which runs June 8 to 12 at Moscone Center in San Francisco. (Cult of Mac will be liveblogging the Apple keynote, which starts at 10 a.m. Pacific next Monday, so be sure to check back then for news and instant analysis.)

Apple is expected to announce its long-awaited music streaming service during the WWDC keynote later today, and despite tough competition from the likes of Spotify, the company has incredibly ambitious plans to sign up 100 million subscribers.

When Apple unveils its revamped music service Monday, it will mark a “tipping point” for mass acceptance of streaming over downloads, predicts Sony Music CEO Doug Morris.

The new streaming service, which Morris says will be unveiled tomorrow at Apple’s annual Worldwide Developers Conference, will challenge on-demand streaming services like Spotify and Rdio thanks to a very particular set of skills Cupertino has acquired over the years.

Apple is planning to use WWDC to spotlight the new streaming music service its been working on for year. It could be Apple’s biggest play in the music industry since the launch of iTunes, but according to a new report, Apple is still struggling to ink its deal with record labels.

The redesign and relaunch of Beats Music is one of the most anticipated announcements Apple fans are expecting to hear about next week at WWDC. Apple spent $3 billion on Beats in an effort to take on the likes of Spotify and Pandora, but according to Piper Jaffray analyst Gene Munster, all that effort won’t make Apple a ton of money.

Beats currently has about 300,000 paid subscribers while Spotify has 15 million. According to Munster’s math, even if Apple matched Spotify’s subscriber base the profits will be weak.

Kanye West was part of Jay Z’s small army of megastars that helped launch Tidal, but when it comes to his next album, Ye is reportedly looking to take the U2 route by releasing it on iTunes for free.

According to a new rumor on Twitter, Apple and Kanye are joining forces for the launch of the company’s new music streaming service. As a gift to the fans, Yeezy has agreed to release his new album ‘Swish’ for free after Apple paid him nearly double what he expected to make of album sales.

Imagine clicking iTunes’ “Buy” button to purchase the latest record from Drake or Pharrell Williams, only to get a popup from Apple suggesting you’re behind the times.

That’s what might happen as Apple uses its massive consumer base to push streaming music on the masses, even going so far as prompting iTunes users to switch from buying songs to subscribing to a cloud service.

That sort of mid-purchase upsell is just one possible element of Cupertino’s strategy to shake up the music industry again, and the Apple streaming music plan just might be crazy enough to work.

The rumor mill continues to churn about what the hell Apple is going to do with Beats Music. It’s been a year since Apple paid $3 billion to acquire the upstart music service and headphone maker, but we are no closer to understanding why Cupertino laid out the cash.

When Apple purchased Beats Music and Beats Electronics, it did so with a splash it generally reserves for the unveiling of a game-changing product like the Apple Watch. Since then, it’s basically been crickets.

It is clear Apple has a way to go to compete in the streaming music game against Spotify, Pandora and the other services scrambling to get a piece of the music industry pie. But what form will Apple’s next music play take?

Kanye West is reportedly distancing himself from Jay Z’s Tidal music service and set to launch his next album — his seventh solo studio album — on Apple’s refreshed Beats Music service, rumored to arrive at this year’s WWDC in June.

Called SWISH, Kanye’s album currently has no official release date, although Wikipedia (for what it’s worth) claims it will drop on June 1. WWDC kicks off one week later on June 8 at Moscone West in San Francisco.

Spotify’s not happy about the way that Apple charges a 30 percent fee toward sales thorough its App Store, including subscription services.

The tax structure means that in order for Spotify to make $9.99 per month for its premium service it has had to raise the app subscription price to $12.99 — which prices it out of the market compared to the lower-cost Apple-owned Beats Music service, set to launch this summer.