Powerbeats Pro will only be available in black at launch

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Powerbeats Pro
When will yours turn up?
Photo: Beats

Beats fans that are hoping to scoop up the colorful new Powerbeats Pro might be a bit disappointed with the color options when units arrive in stores in May.

Apple revealed the Powerbeats Pro wireless earbuds earlier this month with black, ivory, moss and navy color options. The ivory ones look especially sleek, but it appears that only the black ones will be available at launch.

Powerbeats Pro earbuds look like AirPods for athletes

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Powerbeats Pro
When will yours turn up?
Photo: Beats

The first truly wireless Beats earbuds have finally arrived.

Beats unveiled its new Powerbeats Pro earbuds today which are a successor to the Powerbeats 3 buds that feature an over-the-ear support system. The new Powerbeats Pro feature some of the same features you’ll find on the new AirPods, only in a sporty, sweat-resistant package with more color options and a larger price tag.

Check out the teaser:

Don’t expect new Beats headphones at Apple’s iPhone event

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Beats
2018 Rookie of the Year Ben Simmons with his Beats.
Photo: Beats by Dre

Apple’s huge iPhone keynote tomorrow won’t give any stage time to the company’s Beats-branded headphones.

Despite being the largest headphone brand in the world and inking a sweet new deal with the NBA, new Beats headphones aren’t planned to be revealed at Apple’s biggest event of the year.

Beats become the official headphones of the NBA

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Beats
2018 Rookie of the Year Ben Simmons with his Beats.
Photo: Beats by Dre

NBA players have rocked Beats by Dre before games for years but now the company is about to have an even larger presence in the world of basketball.

Beats by Dre revealed today that it has struck a deal that will make it the official headphone, wireless speaker and audio partner of the NBA, WNBA, NBA G League and USA Basketball starting when the preseason tips off in October.

Best wireless earbuds for iPhone and iPad

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wireless earbuds
Wireless earbuds sometimes come with wires.
Photo: Beats by Dre

Wired earbuds still sound better than similarly priced wireless earbuds, plus they don’t usually require charging. But the wires are a big enough pain that going wireless is a one-way trip. Never again will you have to untangle your earbuds to listen to a podcast in bed. You won’t have to put up with rustling cables as you walk, or suffer having earbuds ripped out when the wire catches on your hand.

But not all wireless earbuds are worth the switch. And there are also several big differences in style and function that you should consider. Here, then, is your guide to the best wireless earbuds around.

Refurbished iPhone 6 drops to $370 and PlayStation 4 sees its first discounts [Deals]

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You'll find deals on iPhone 6 and 6 Plus, Beats by Dre urBeats earbuds, Xbox One and more in this week's roundup.
The Xbox One Gears of War Bundle is $100 off.
Photo: Microsoft

We love the internet. So much. It is so unrelentingly kind, and this week is no exception. PlayStation 4 is experiencing its first discounts since Playstation VR released, iPhone 6 prices continue to drop as iPhone 7 catches on, the Beats by Dre flagship earbuds are $240 off, and that awesome DJI Phantom 4 deal is still cooking.

Beats by Dre’s marketing guru bails on Apple

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Be cool. Stay in school.
Beats CMO is leaving the company.
Photo: Beats by Dre.

Omar Johnson, the Beats by Dre chief marketing officer that helped transform the headphone company from a gimmick to one of the most iconic brands in pop culture, is leaving the company next month.

During his time at Beats, Johnson and his marketing team created unique ads by collaborating with the world’s top athletes in every major sport to tell their real stories. Johnson didn’t give a reason for his departure, but Apple has confirmed he’s stepping down on November 1st.

Apple Watch tops holiday list for IBM’s Watson

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iBM Watson
IBM's supercomputer Watson isn't just good at Jeopardy.
Photo: IBM

If you’ve watched any YouTube videos lately, you might have learned that IBM’s Watson supercomputer is a big fan of Bob Dylan, even though the deep-learning machine can’t carry a tune. But we can also add the Apple Watch to Watson’s list of likes, as the wearable has topped the think-bot’s list of items trending this holiday.

These results come from a brand-new, free app that collects and analyzes customer sentiment from across the Internet.

How Beats maximizes cheap hardware for luxurious profits

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Beats by Dre teardown
This is what the inside of a set of Beats by Dre Solo HDs looks like.
Photo: Bolt. Used by permission.

A teardown of a set of Beats headphones, which sell for hundreds of dollars at retail, revealed that the hardware contains less than $18 in components. And that sounds like the ‘phones are an insane ripoff, but that’s not even the most interesting thing we learned from the examination.

We’re used to hearing about how our expensive gadgets “only cost” whatever amount, but of course you’re not just paying for the parts when you pick something up. That price includes labor and manufacturing, as well as the research that went into designing it and future iterations, post-purchase support, and a bunch of other invisible costs like the non-specific luxury and status values of the product.

Cheap materials aside, Beats contain a bunch of very cool design decisions that also help keep the real costs down for their makers.