Apple “With the Beatles” During NFL Action

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On Tuesday, Apple made the addition of the Beatles’ repertoire to iTunes the story of the week (ho-hum though the story was), and this Sunday, the company made the new partnership the centerpiece of every NFL game, flooding the airwaves with multiple ads drawing on still images from the Get Back/Let it Be sessions (and occasional Ed Sullivan performances).

It’s all a bit retro, but there is some kind of nice unifying warmth to the band that made Helvetica rock-and-roll being featured by the company that made Helvetica high-tech.

The ads are nice, though, particularly if you’re enjoying a holiday beverage or two and are feeling nostalgic about the excitement of four friends, a recording studio, and creativity. Take a sip, sit back, and remember that love is all you need.

The Beatles Finally Come To iTunes!

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As predicted, Apple’s big iTunes announcement today wasn’t iTunes in the cloud, or streaming, or a subscription fee… it’s John, Paul, Ringo and George. After ten years, the Beatles and their music catalogue have finally hit iTunes.

Although it’s not been announced on Apple.com as of writing, the Beatles’ presence on the iTunes Store now commands most of the upper fold. The entire catalog seems to be available, along with a link to the band’s page, the Beatles Box set and more. You’re even getting a decent deal on the Beatles Box Set: it cost $250 when it was released last year, and currently costs $154.99 on Amazon at a heavily discounted price. Apple’s price? Just $150 for every Beatles song ever recorded.

The sudden resolution of Apple’s decades-long standoff with Apple Records, first for the Apple trademark and then for the Beatles catalog, has happened swiftly. One thing’s for sure: however Steve got Apple Records and EMI to agree to iTunes’ terms, it’s going to make one hell of a read when the story finally comes to light.

Although many of us already own the Beatles’ catalog — I have the full collection of the recent remasters already converted to lossless MP3s — and while many will be apathetic to this news, this is a big win for Apple, as the record labels release their death grip on one of the last digital music holdouts.

CDs and records aren’t the future of music anymore: iTunes is, and the labels have finally been forced to give up one of their last aces-in-the-holes in order to stay relevant.