There was a time before iPhones, when BlackBerry was the go-to name when it came to high quality smartphones. Those days are now well and truly over, although BlackBerry is still on the lookout for ways to even the playing field.
In a new blogpost over on the official BlackBerry website, CEO John Chen argues for a net neutrality-style “app neutrality,” which would see Apple legally compelled to make its popular iMessage service for BB10 handsets.
“Unfortunately, not all content and applications providers have embraced openness and neutrality,” Chen writes. “Unlike BlackBerry, which allows iPhone users to download and use our BBM service, Apple does not allow BlackBerry or Android users to download Apple’s iMessage messaging service.”