The iPhone XR is typical Apple. It’s an entry-level phone with a bunch of premium features. Jony Ive just cannot cut corners, even if he wanted to. This is no plasticky, cut-rate phone built to meet a price point. It’s a primo phone with primo features (and a primo price tag, TBH). It just happens to be the cheapest new iPhone in Apple’s lineup.
The XR delivers everything customers care about: a big, beautiful screen; great cameras; long battery life; and Face ID.
The iPhone XR is arguably Apple’s most interesting smartphone of 2018 because of this slightly odd bundle of budget/premium features. It’s arguably a $1,200 phone in a $750 package.
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