Yahoo Reaches For Relevancy With New Axis Search Platform, iOS App Included


Axis on iPad

Yahoo announced tonight the launch of its new search platform, Axis. The idea here is that users can search the web using their iPad, iPhone or computer and then pick up that search when they move from one device to the next. It’s a cool idea, and one that we hope other search companies pick up soon.

Yahoo is touting Axis as a one-step search solution, allowing users to visually search the web from any other web page without having to leave that page to search. The visual layout on the app looks a lot like the Pulse News app, with previews of web search destination sites listed in swipe-able rows on a black background.