There are plenty of reasons to be enthusiastic about Apple’s massive earnings call yesterday. One analyst who’s not happy, however, is Barclays analyst Tim Long. In a note to clients, Long writes that Apple average selling price for iPhones may be slipping.
Apple stopped reporting unit sales for the iPhone last year. Instead, it focused on ramping up the average price it sells each iPhone for. Perhaps not enough, though.
Apple shocked Wall Street yesterday when it revealed that it will no longer share information about how many iPhones sell each quarter. Instead, the company will provide the average sale price, which Cupertino claims is a far more useful figure to investors.
It’s a big change in strategy from a company that used to make a point of crowing about its landmark sales figures. But, while this move might disappoint some fans, it’s totally the right call. Here’s why.
iPhone XS and iPhone XS Max sales have started off so strongly that they’ve helped Apple’s average selling price reach record heights, new data suggests.
The latest flagships accounted for 16 percent of all Apple handsets sold in the U.S. last quarter, despite being on sale for just ten days of it. Last year’s iPhone X continues to sell well despite being outdated now, while iPhone 8 and 8 Plus were the most popular options.
