TidyTilt is a nifty earbud cord wrap, multi-position kickstand and mount for iPhone 4 and iPhone 4S that looks a lot like Apple’s iPad Smartcover.

The brainchild of Zahra Tashakorinia and Derek Tarnow, students at the IIT Institute of Design in Chicago, TidyTilt was so popular that its massive overfunding on Kickstarter turned their little project into a business.