Rick Smolan, creator of the Day in the Life series, has made a career out of turning complicated ideas into groundbreaking photography books. His latest book is more personal — and equally innovative. It’s a collection of photographs he made in 1977 that seemingly come to life with a smartphone app.
Inside Tracks combines Smolan’s photographs of a woman’s trek across the Australian Outback with a smartphone app that, when pointed at one of the pictures, brings the reader to a corresponding scene from a movie about the epic journey.
“It’s the best book I’ve ever done,” said Smolan, a New York Times best-selling author. “It has done amazingly well, especially for it being self-published. The smartphone feature has fascinated people. It’s an inspiring story with cool technology.”