Here at the Cult of Mac Store, we delight in finding great new deals on tools and tech every week. This go around, we’ve got a gravity-operated mobile car mount, and a super useful writing assistant. Additionally, we’ve got an app to guide you in meditating (really), and a phone plan year of unlimited talk and text. Discounts run from a third to as much as 90 percent off, red on for more details:

It’s getting hot out there. But it’s still nowhere near as hot as the new deals coming into the Cult of Mac Store. This week we’ve added an app that’ll change how you work with PDFs, and a set of future-ready Bluetooth earbuds. There’s also a comprehensive set of courses in Apple’s Swift coding language, and an app that turns your phone into a mindfulness tool. Most are discounted by half or more, read on for more details:

Smartphones have basically become a synonym for distraction. With so many people staring into their glowing rectangles, it’s hard to believe they could help someone become more present in the moment. Turns out it might actually be true.

Apple doesn’t have gamers in mind when choosing components for its latest Macs, but PC maker Digital Storm has proven that it’s possible to build a beastly gaming rig into the iMac’s gorgeous all-in-one form factor.

Check out the company’s stunning new Aura PC, which puts NVIDIA’s latest GTX 1080 graphics card behind a 34-inch curved display.

If you use Gmail – and let’s face it, most of us do – one of the biggest draws of using an external app, like OS X Mail, is being able to get Notifications when new emails arrive. Unfortunately, many email apps don’t support Gmail’s best features natively, like labeling, search or automatically filtered inboxes.

If you’d like to get Notifications when a new Gmail comes in, but continue to use the Gmail web app instead of a dedicated client, here’s how.

I just switched from Kindle to Kobo. Why? Amazon. It’s currently extorting publishing house Hachette by delaying orders and refusing to allow pre-orders for certain titles. The exact machinations are secret, but many people agree that Amazon is demanding discounts on ebooks.

I don’t want to see authors forced to get a second job to survive, so I switched. No more Kindle ebooks. I switched to Kobo, which has a great e-ink reader, a deep book catalog, and – most importantly – breakable DRM.

The results are mixed, with ups and downs for both the service and the hardware.

If you’ve ever had trouble falling asleep, or you’ve felt crappy waking up, it might be worth your while to check out the Withings Aura, the new app-enabled sleep machine from the folks that brought you other fitness gadgets like the Wi-Fi Body Scale and the Pulse.

The Aura, then, uses special light colors and wavelengths along with special music programs and a mattress sensor to measure your sleep and program the ideal go to sleep and wake up experience. According to the company, it will track your movement in bed and wake you up at a time that’s best for your personal sleep cycle.

The Withings Aura should release this coming spring, and retail for $299 at your favorite retail outlet, like Best Buy or Apple.