Parker, the world’s first AR teddy bear, arrives in Apple stores


Parker? More like "pARker," right? Oh, we get it!
Photo: Seedling

Apple stores probably aren’t your first port of call when it comes to picking up toys, but it’s the only place you’ll be able to purchase one particular new toy made by the manufacturer Seedling.

Seedling’s brand new Parker the bear is described as the world’s first augmented reality teddy bear. Intended for kids three years and up, the bear serves as both a cuddly companion and an all-important child-friendly introduction to the world of ARKit.

Yay? Snapchat is ready to bring us augmented reality ads


This guy
Who knows? Your corporate mascot could become as popular as this guy!
Photo: Snapchat

Advertising is the life blood of many tech companies, so it’s no surprise that people are already tripping over themselves to find a good way of monetizing augmented reality, the technology Apple has brought to the masses with ARKit.

The company that’s first out of the gate with AR spam is Snapchat, which has just announced that it’s opening up its 3D World Lenses to advertisers. Ever wanted to have fun™ by interacting with a beloved corporate mascot? Well, now you can.

Morphite, Ikea Place, and other awesome apps of the week


Awesome Apps
'Appy weekend everyone!
Photo: Ste Smith/Cult of Mac

Apple’s new ad gives 8 reasons to love iPhone 8


iPhone 8
The most powerful iPhones Apple has ever made.
Photo: Apple

The iPhone 8 isn’t getting as hyped a reception from fans as previous models, but Apple’s making a hard push to lure in customers with its latest video.

Apple’s newest commercial gives people 8 things to love about the new iPhone 8, from durable glass front and back to its insanely fast A11 processor. Most fans are holding out for the iPhone X, however, you might be convinced to upgrade earlier after watching the new 47-second spot.

iOS 11 is now available for iPhone and iPad


The best gesture in iOS 11 isn't just for iPad.
iOS 11 Makes your devices feel brand new.
Photo: Apple

The long wait for Apple’s AR future is finally over.

iOS 11 has just been released to the public today after a record-breaking beta testing period and it’s packed with a host of new features that will make your iPhone and iPad feel like new.

Amazing AR demo shows off Apple Park


Apple Park ARKit
There's a great demo of ARKit at the Apple Park visitor Center.
Photo: Nobuyuki Hiyashi

There’s a pretty amazing demo of augmented reality technology at the new Apple Park visitor center.

The visitor center — which opened to the public on Tuesday afternoon — features a large-scale model of the new campus.

The model is large but bare bones. It looks like a classic architectural model with plain mockups of the buildings and the campus’ contours.

But pick up a nearby iPad, point the camera at the model, and it suddenly springs to life with lifelike plants, trees, and details galore. Check out the video below.

Everything we expect Apple to unveil at its September 12 event


Tim Cook was short on surprises at the 'Hello Again' keynote.
What will Tim surprise us with this time?
Photo: Apple

The biggest Apple keynote of 2017 is just a few short hours away. And according to the rumors, its going to be one of the most memorable tech events in years.

When Tim Cook and Co. take the stage at the Steve Jobs Theater on September 12, we expect them to unveil not one, not two, but three new iPhones. A bunch of other new hardware and software is also on the docket, making this an Apple keynote not to be missed.

Here’s everything Apple will likely reveal.

Trippy ARKit demo turns sound into 3D waveforms


ArKIT demo
ARKit will land on the iPhone with iOS 11.
Photo: Zach Lieberman

A cool new ARKit demo shows how Apple’s new platform could be used to create a trippy and unique way of recording and visualizing sound.

The latest proof-of-concept video comes from code artist Zach Lieberman. The demo turns sound into a three-dimensional wave pattern, allowing musicians — or anyone else — to manipulate audio in a variety of ways.

Why ARKit will be Apple’s biggest innovation in years


ARKit is going to be a tasty innovation for Apple.
Photo: Alper Guler