| Cult of Mac

Amazing numbers from WWDC 2018

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wwdc 20 million developers
Did you know that 20 million people are building apps for Apple devices?
Photo: Apple

With so much to digest during Apple’s big WWDC keynote on Monday, it was easy to miss some of the finer details.

You might be aware of every new feature coming to iOS 12 this fall. You might have memorized the changes to macOS, too. But did you know that more than 20 million people are now building apps for Apple devices, or that 10 billion Siri requests are processed every month?

Here are some fascinating numbers you probably missed during WWDC.

A stunning 2/3 of Apple devices ever sold remain in use

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Apple Customer Satisfaction
Customers keep using Mac, iPad, iPhone, and Apple Watch
Photo: Cult of Mac

Apple’s devices don’t end up in the rubbish bin very often. In fact, an analyst determined that about 64 percent of iPhones, iPads, Macs and Apple Watches ever sold remain in active use.

This might be the most accurate way of measuring just how satisfied people are with Apple’s products. Far better than customer surveys!

iOS devices finally outnumber Windows PCs

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iPad Air 3 will pick up some tricks from the iPad Pro.
iPad Air 3 will pick up some tricks from the iPad Pro.
Photo: Apple

Surprising no-one, the number of shipped iOS devices has overtaken Windows devices in 2015. The number of iOS devices shipped equalled that of Windows PCs just last summer, but this is perhaps the final blow in the post-PC world that Apple’s been predicting (and promoting) for some time now.

Asymco analyst Horace Dediu sent out the following chart on Twitter that shows the continuing trend in detail, comparing Windows PC shipments to iPad, iPhone, and Mac units shipped. Check it out.

Apple looks poised to sell 21 million watches in first year

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Simple fitness trackers from Fitbit, Xiaomi and Garmin outsold Apple Watch during the third quarter.
Simple fitness trackers from Fitbit, Xiaomi and Garmin outsold Apple Watch during the third quarter.
Photo: David Pierini/Cult of Mac

Didn’t think the Apple Watch would catch on? Not everyone agrees, especially analysts who study sales projections.

Cupertino is on track to sell 21 million watches and rake in about $8.4 billion in revenue in the first 12 months of the Apple Watch, according to one of the hottest Apple analysts around. Not bad for a company that entered the wearables game late.

Top Apple Analyst Horace Dediu Calls ‘Jony Ive’ The Best Apple Book Yet

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Jony Ive book
Is this "the best book about Apple so far"? Read it and find out!
Photo: Portfolio

Jony Ive takes extra pains to keep his personal life private, but Leander’s book Jony Ive: The Genius Behind Apple’s Greatest Products shines a light in corners of Jony’s life and at Apple HQ that few have ever seen, especially when it comes to Apple’s design processes.

The book garnered praise from readers during its release last Fall, but we were super-giddy this afternoon to see that the world’s leading Apple analyst, Horace Dediu, just plowed through all 320 pages and says it’s the best book about Apple so far.

Over the last few years we’ve devoured Dediu’s insightful and intriguing Apple analysis on his site Asymco, but here’s what he had to say about the book:

Visualizing Apple’s Dinner Table Of Products [Chart]

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Screen Shot 2013-08-22 at 8.28.11 AM

Three years ago, Tim Cook very memorably said that although Apple was selling $40 billion worth of products every year (that number has since more than quadrupled), all of Apple’s products could fit on a dining room table. That amazing quote was slightly disingenuous — many of Apple’s products are virtual, and take up no physical space at all — but it still made a point: Apple chooses what it does so carefully that everything has its place. What Cupertino doesn’t do is just as important as what it does.

It’s all interesting food for thought, to be sure, but what if we took Tim Cook’s table metaphor and broke it down? For every foot of table, how much money does Apple make on each product?

Apple Now Makes A Record $57.60 Off Every Apple Store Vistor

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busy Apple Store

Not only are Apple Stores some of the most popular retail stores on the planet, they’re also the most successful. This year Apple Stores have continued to outpace the entire industry, and as a result Apple is now making more money per visitor than ever before.

According to some analysis by Horace Dediu at Asymco, last quarter the number of Apple Store visitors grew 7%, and as a result Apple earned a record of $57.60 in revenue from each visitor.

Amazon Vs. Apple Retail: Amazon Is Twice The Size, But Makes 1/10th The Profit

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Over at Asymco, Horace Dediu has compared Apple’s retail economy versus Amazon, and while the results aren’t anything we haven’t seen before — Amazon has annual revenue about twice the size of Apple’s retail revenue, but makes only 10% of Apple’s same operating income on that revenue — it’s informative to see it laid out so clearly. Check it out.

Source: Asymco