Former Tesla VP joins Apple as electric car project accelerates

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tesla
Tesla just lost another engineer to Apple.
Photo: CC Wikipedia

Apple’s not-so-secret electric car project has added yet another Telsa engineer to its growing ranks.

Former Telsa VP of Vehicle Engineering Chris Porritt has reportedly been hired by Apple. Porritt also recently worked at Aston Martin as chief engineer. Now he’ll be working on “special projects” at Apple — like Project Titan.

Apple beats Aston Martin to be named ‘Coolest Brand’

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Photo: Apple
Sorry James Bond: the iPhone's cooler than your Aston Martin. Photo: Apple

Following on from a great weekend for its iPhone 6 and 6 Plus handsets, Apple has been named the coolest brand in Britain for the third year running.

The CoolBrands list is voted for by 2,000 consumers, alongside a panel of 37 people described as “key influencers” — including models Sophie Dahl and Jodie Kidd, and the fashion designer Julien Macdonald.

Voters are asked to consider a brand’s style, innovation, originality, authenticity, desirability and uniqueness when making their choices.

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Great Scott! Asphalt 7: Heat lets you race in Doc. Brown's DeLorean.
Great Scott! Asphalt 7: Heat lets you race in Doc. Brown's DeLorean.

iPhone Beats Aston Martin as Top Brand

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CC-licensed photo. Thanks to Inju on Flickr.
CC-licensed photo. Thanks to Inju on Flickr.

Maybe James Bond will finally get an iPhone, now that it has driven his iconic Aston Martin out of the top spot of cool brands for the UK market.

The iPhone was neck and neck with the high-end car maker, coming in second last year. After being in the top spot for four years in a row, the Aston is surrounded by Apple electronics.

The top four spots in the annual Cool Brands list are iPhone, then Aston Martin, Apple and the iPod. (Nintendo rounds out the top five. Other car makers like Ferrari and Mini placed 15 and 17 respectively.)

It’s an interesting victory of relatively affordable personal electronics over luxury — in the top 20, Apple also triumphed over Dom Perignon, Rolex and Vivienne Westwood.

Aston Martin, however, hasn’t quite lost its cachet, if the rumors are true that iPod designer Jonathan Ives drives this sleek little number (check out the Bond-related plates) we spotted parked outside Apple’s Rock n’ Roll event.

Via Telegraph