We already know that Apple sells more smartwatches than everyone else. But there are other types of wearable computers. Do companies sell enough of these other types to overtake the Apple Watch? In a word…Nope.
But the second largest wearable maker might surprise you. Especially considering how close behind Apple they are.
Apple was the top wearables vendor in Q1 according to market analysis firm Canalys. A rival analyst from Asymco also placed Apple at the top, but with a higher total of devices shipped. Canalys put the number at 3.8 million. the other at just over 4 million.
Disagreements like this are possible because Apple itself doesn’t reveal how many smartwatches it sells. Still, both groups of analysts agree that Apple Watch leads the market.
Apple has got its fitness strategy all wrong. It sees Apple Watch as a computing platform rather than a device, and so it promotes third-party apps instead of making better built-in ones of its own.
That may be a fine strategy for Macs and iPhones, but it just does not work for watches and fitness trackers. Relying on third-party fitness apps means spending far too long staring at the spinning dots of death (the Watch equivalent of a spinning beachball), when we should be working out.
Instead of offering a range of underwhelming third-party workout apps, what Apple Watch really needs is one great built-in app that integrates with popular fitness platforms like Runtastic and MapMyRun.