Tim Cook says Apple Watch sales ‘off the charts’

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Apple Watch Series 2 waterproof
Apple says the Apple Watch set a sales record for the first week of holiday shopping.
Photo: Apple

A day after a gloomy third-quarter sales report about the Apple Watch, CEO Tim Cook says the device is already having a record holiday as one of the season’s most popular gifts.

He shoppers bought a record number of Apple Watches during the first week of holiday shopping, and the wearable is on pace to have its best quarter ever to close out 2016.

Fitbit surges as Apple Watch stumbles

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Simple fitness trackers from Fitbit, Xiaomi and Garmin outsold Apple Watch during the third quarter.
Simple fitness trackers from Fitbit, Xiaomi and Garmin outsold Apple Watch during the third quarter.
Photo: David Pierini/Cult of Mac

Apple Watch may be the most recognizable product in the wearables space, but it isn’t the best-selling.

Sales of Apple Watch are down more than 70 percent, according to IDC Research, which cites third-quarter sales figures of the wearables market.

Best Buy slashes $100 off Apple Watch prices

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Get your Apple Watch ready for the new iPhone.
Best Buy is living up to its name.
Photo: Jim Merithew/Cult of Mac

Best Buy is trying its darnedest to live up to its name with a new $100 discount on every Apple Watch model it sells. The deep discount brings the entry-level cost of a 38mm Apple Watch Sport down to just $250.

Apple Watch demand is ‘so strong,’ says Best Buy CEO

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Apple Watch sales figures are basically analyst roulette right now.
Apple Watch sales are doing great.
Photo: Jim Merithew/Cult of Mac

Apple still hasn’t publicly released sales figures for the Apple Watch, but according to Best Buy CEO Hubert Joly, the wearable device is doing great.

“Demand for Apple Watch has been so strong in the stores and online,” Joly told analysts during the company’s latest earnings call.

Tim Cook reveals Apple Watch sales topped expectations

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post-329284-image-a9f97ef415fcdb2b900c684e26a91057-jpg
The Apple Watch may be a slow builder.

Apple didn’t officially announce any Apple Watch sales numbers during today’s earnings call, but according to Tim Cook, the company has already beat its own internal expectations.

While the official number of units sold remains a secret, the Apple exec said the number of Apple Watches sold in the first nine weeks was greater than the number of iPhones or iPads the company sold in the same period after they launched.

Here’s where you’ll find Apple Watch sales figures from today’s earnings call

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Apple Watch
Apple isn't spilling the details about Apple Watch sales.
Photo: Jim Merithew/Cult of Mac

Apple’s quarterly earnings call is set to take place later today, but one set of figures we’re not expecting to get is the initial Apple Watch sales. Apple has already acknowledged this data be hidden in the “other products” category — alongside the iPod, Apple TV, Beats Electronics and accessories division.

However, while Apple is likely to keep quiet on the exact breakdown of Apple Watch sales, it will be possible to get a rough idea of how the company’s debut wearable device is faring by doing the following:

Apple Watch’s biggest problem: Women don’t dig it

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Is Apple Watch mostly for men?
Is Apple Watch mostly for men?
Photo: Beyonce/Twitter

The only Apple Watches I’ve seen in the wild so far have been strapped to men’s wrists, and according to one of the world’s top Apple analysts, that could be a bad indicator for the digital timepieces’ popularity.

In a new note to investors, KGI analyst Ming-Chi Kuo has cut his 2015 expectations for Apple Watch sales from 30 million down to just 15 million after research found that Apple Watch has attracted mostly men.