Apple Watch sales

Read Cult of Mac’s latest posts on Apple Watch sales:

Lightning strikes for Apple again, but storm clouds are on the horizon

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Apple warns that supply chain constraints will take a heavy toll in coming months.
Apple warns that supply chain constraints will take a heavy toll in coming months.
Photo: Raychel Sanner/Unsplash License/Cult of Mac

The first three months of 2022 were good to Apple, with revenue setting a quarterly record. But the company warned on Thursday that problems getting components and assembling products will take a nasty chunk out of revenue for the current quarter. The hit will to be between $4 billion and $8 billion.

But there’s also plenty of good news in from the conference call CEO Tim Cook had with investors after Apple’s March quarter results were announced.

Apple Watch passes 100 million active users

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Apple Watch Series 6 is expected to look just like Series 5.
Apple Watch Series 6 is the best selling smartwatch in the world.
Photo: Graham Bower/Cult of Mac

Apple Watch recently passed an important milestone. There are now 100 million of them in active use according to a market analysis firm. And more than 50 million Americans have one.

The user base is one of the most important measurements of a product’s success. It shows how many people are actively using a device, as opposed to buying one, disliking it, then dumping it in a drawer.

1 billion iPhones and other mind-blowing tidbits from Apple’s blowout earnings call

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Apple roars through another record-setting financial quarter, with a massive $111.4 billion in revenue for Q1 2021.
Apple roars through another record-setting financial quarter. Here’s what the number mean.
Image: Vista Wei/Unsplash CC/Cult of Mac

The results of each Apple financial quarter somehow keep topping the one before. This time, the big news is that revenue blew past $100 billion for the first time, buoyed by record-breaking sales of iPhone and other products.

But there’s more to Apple’s announcement than a parade of figures. Here’s what all those number mean for the company, and for users, based on what Apple’s top brass told investors on Wednesday.

Apple Watch snags more than 50% of smartwatch revenue

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Apple Watch Series 5 info graph face with little alien
Apple Watch Series 5 sold especially well in the first half of 2020, raking in plenty of revenue.
Photo: Ian Fuchs/Cult of Mac

The Apple Watch essentially launched the smartwatch category, and continues to dominate it. And rather than competitors catching up, Apple’s share of this market in increasing. It took in 51.4% of the worldwide revenue from shipments of smartwatches during the first half of 2020, a significant rise from the same period last year.

5 reasons Apple still looks totally unstoppable

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Apple Q2 2020 earnings call: Apple still looks unstoppable.
Can nothing stop the Cupertino juggernaut?
Image: Lewis Wallace/Cult of Mac

While COVID-19 certainly overshadowed Apple’s most recent financial quarter, the company actually saw an annual increase in revenue, with the growth primarily coming from services and wearables.

Looking ahead, the company predicts that Mac and iPad sales will be strong. And CEO Tim Cook remains confidant about Apple’s future.

By the numbers: Apple crushes it again

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Apple Beta Software Program 2019
Revenue from iPad and accessories like Apple TV is up, but iPhone and Mac are down.
Photo: Apple

A quick glance at the Apple Q4 2019 earnings report shows the company just finished a record three months, but a deeper dive into the numbers reveals how Apple managed to pull in more revenue than it ever has in a July-through-September period, including strong increases from wearables, iPad and Services.

Tim Cook says Apple Watch sales ‘off the charts’

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Apple Watch Series 2 waterproof
Apple says the Apple Watch set a sales record for the first week of holiday shopping.
Photo: Apple

A day after a gloomy third-quarter sales report about the Apple Watch, CEO Tim Cook says the device is already having a record holiday as one of the season’s most popular gifts.

He shoppers bought a record number of Apple Watches during the first week of holiday shopping, and the wearable is on pace to have its best quarter ever to close out 2016.

Fitbit surges as Apple Watch stumbles

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Simple fitness trackers from Fitbit, Xiaomi and Garmin outsold Apple Watch during the third quarter.
Simple fitness trackers from Fitbit, Xiaomi and Garmin outsold Apple Watch during the third quarter.
Photo: David Pierini/Cult of Mac

Apple Watch may be the most recognizable product in the wearables space, but it isn’t the best-selling.

Sales of Apple Watch are down more than 70 percent, according to IDC Research, which cites third-quarter sales figures of the wearables market.

Best Buy slashes $100 off Apple Watch prices

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Apple Watch
Best Buy is living up to its name.
Photo: Jim Merithew/Cult of Mac

Best Buy is trying its darnedest to live up to its name with a new $100 discount on every Apple Watch model it sells. The deep discount brings the entry-level cost of a 38mm Apple Watch Sport down to just $250.

Apple Watch demand is ‘so strong,’ says Best Buy CEO

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Apple Watch sales figures are basically analyst roulette right now.
Apple Watch sales are doing great.
Photo: Jim Merithew/Cult of Mac

Apple still hasn’t publicly released sales figures for the Apple Watch, but according to Best Buy CEO Hubert Joly, the wearable device is doing great.

“Demand for Apple Watch has been so strong in the stores and online,” Joly told analysts during the company’s latest earnings call.

Tim Cook reveals Apple Watch sales topped expectations

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post-329284-image-a9f97ef415fcdb2b900c684e26a91057-jpg
The Apple Watch may be a slow builder.

Apple didn’t officially announce any Apple Watch sales numbers during today’s earnings call, but according to Tim Cook, the company has already beat its own internal expectations.

While the official number of units sold remains a secret, the Apple exec said the number of Apple Watches sold in the first nine weeks was greater than the number of iPhones or iPads the company sold in the same period after they launched.

Here’s where you’ll find Apple Watch sales figures from today’s earnings call

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Apple Watch
Apple isn't spilling the details about Apple Watch sales.
Photo: Jim Merithew/Cult of Mac

Apple’s quarterly earnings call is set to take place later today, but one set of figures we’re not expecting to get is the initial Apple Watch sales. Apple has already acknowledged this data be hidden in the “other products” category — alongside the iPod, Apple TV, Beats Electronics and accessories division.

However, while Apple is likely to keep quiet on the exact breakdown of Apple Watch sales, it will be possible to get a rough idea of how the company’s debut wearable device is faring by doing the following:

Apple Watch’s biggest problem: Women don’t dig it

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Is Apple Watch mostly for men?
Is Apple Watch mostly for men?
Photo: Beyonce/Twitter

The only Apple Watches I’ve seen in the wild so far have been strapped to men’s wrists, and according to one of the world’s top Apple analysts, that could be a bad indicator for the digital timepieces’ popularity.

In a new note to investors, KGI analyst Ming-Chi Kuo has cut his 2015 expectations for Apple Watch sales from 30 million down to just 15 million after research found that Apple Watch has attracted mostly men.