A dramatic increase in Apple Watch sales in 2019 brought shipments up 36% year over year, according to a market research firm. The total of number of Apple wearables shipped last year was 45% higher than the entire Switch watch industry.
A quick glance at the Apple Q4 2019 earnings report shows the company just finished a record three months, but a deeper dive into the numbers reveals how Apple managed to pull in more revenue than it ever has in a July-through-September period, including strong increases from wearables, iPad and Services.
Best Buy is trying its darnedest to live up to its name with a new $100 discount on every Apple Watch model it sells. The deep discount brings the entry-level cost of a 38mm Apple Watch Sport down to just $250.
Apple didn’t officially announce any Apple Watch sales numbers during today’s earnings call, but according to Tim Cook, the company has already beat its own internal expectations.
While the official number of units sold remains a secret, the Apple exec said the number of Apple Watches sold in the first nine weeks was greater than the number of iPhones or iPads the company sold in the same period after they launched.
Apple’s quarterly earnings call is set to take place later today, but one set of figures we’re not expecting to get is the initial Apple Watch sales. Apple has already acknowledged this data be hidden in the “other products” category — alongside the iPod, Apple TV, Beats Electronics and accessories division.
However, while Apple is likely to keep quiet on the exact breakdown of Apple Watch sales, it will be possible to get a rough idea of how the company’s debut wearable device is faring by doing the following:
The only Apple Watches I’ve seen in the wild so far have been strapped to men’s wrists, and according to one of the world’s top Apple analysts, that could be a bad indicator for the digital timepieces’ popularity.
In a new note to investors, KGI analyst Ming-Chi Kuo has cut his 2015 expectations for Apple Watch sales from 30 million down to just 15 million after research found that Apple Watch has attracted mostly men.