Apple Watch band packaging looks like Swatch


Is that an Apple Watch band box sitting on the tablet? Photo: Apple
Is that an Apple Watch band box sitting on the table? Photo: Apple

Apple might have just leaked some packaging for the upcoming Apple Watch.

The Apple Jobs website received a nice update today — including a new image of what appears to be some of the Apple Watch packaging that will hit Apple Store shelves April 24. The boxes look too thin to hold the Apple Watch and its inductive charger, so they’re more likely just for bands, but we couldn’t help but notice they look just like Swatch’s iconic boxes.

Here’s a comparison shot:

Apple’s special gold isn’t so special after all


The gold in Apple's 18-karat watch is a standard gold alloy, not a miraculous gold/ceramic mix. Credit: Apple

All week, it’s been reported that Apple is using a “new gold” in the gold Apple Watch Edition. According to Bloomberg, Slate, Gizmodo and many others, Apple has patented a new process to create a “metal matrix composite” by mixing gold with ceramic particles.

The composite supposedly allows Apple to save on the amount of gold it uses, while making the substance super-hard and adding other amazing properties.

But according to Atakan Peker, a materials scientist and one of the co-inventors of Liquidmetal, which Apple holds an exclusive license on, it’s extremely unlikely Apple is using any kind of “new gold” for its watches.

He knows this because Jony Ive says so.

Random guy begs Internet to buy him an Apple Watch Edition


Yep, Apple's pretty darn valuable.
Roland is hoping to Cook up some funds in a hurry. (Sorry about that!) Photo: Cult of Mac
Photo: Cult of Mac

It was only ever going to be so long until this happened! Less than a week after Apple announced its insanely expensive $10,000 Apple Watch Edition and already we have the first attempt to crowdfund one of Apple’s gold timepieces.

Does that mean you’ll get to share in its oh-so-expensive glory; perhaps borrowing it for your graduation or a random night on the town? Of course not, silly rabbit.

Why the $10,000 Watch is essential to Apple’s plan


Photo: Apple
Photo: Apple

It’s taken all week, but I finally think I have a pretty good idea why Apple is selling a crazy-expensive, super-exclusive gold watch.

Initially, the very idea that Apple would make something for the one percent seemed abhorrent. What makes Apple great is that it sells affordable luxury to the masses.

Apple’s well-designed and well-made products should really only be for the rich, but they are generally affordable to the middle classes. Apple pulls off the miraculous, selling us BMWs at Kia prices.

This is what makes the gold Apple Watch Edition stand out. At first glance, it’s obviously not a product for us. But even though you and I will probably never own one, the $10,000 timepiece is actually kinda democratic, because it’s all about selling $350 watches to the masses.

This is how much it costs to upgrade from Apple zero to Apple hero


You can join the cult -- for a price. Photo: Apple
You can join the cult -- for a price. Photo: Apple

Assume, for a moment, you’ve always been an Android guy but yesterday’s spintastic Apple Watch presentation sent you over the edge.

Now you’re a freshly minted Apple fanboy with money to burn, and you want to go from zero to full-on Apple hero. How much is it going to set you back if you’re ready to go all in with the latest, greatest gear Cupertino has to offer?

Why the $10,000 gold Apple Watch really winds me up


The super-expensive gold Apple Watch Edition is enough to get your knickers in a twist. Photo: Leander Kahney/Cult of Mac

When Steve jobs co-founded Apple, his vision was to democratize technology.

At the time, computers were for governments and rich corporations. Jobs wanted everyone to have their own computer — a crazy idea back in the ’70s. The slogan for the original Macintosh was “the computer for the rest of us.”

For the next 30 years, Jobs worked hard to realize that mission. Although Apple has never made the cheapest computers, in general, the trend has been cheaper and more accessible, from the Mac to the iPhone. For most people, Apple’s products are largely affordable.

This is why the gold Apple Watch Edition — which starts at $10,000 — bugs me. It’s not a watch for the rest of us. It’s a watch for everyone but us. It’s a watch for the one percent.

How Android Wear stacks up against the Apple Watch



Now that we know more about the long-awaited Apple Watch, it’s time to find out how it stacks up against Google’s Android Wear platform and the growing number of wearables that support it.

There are lots of similarities between the two, but there also some big differences in software, hardware, and price that will likely help you decide which one is right for you.

The 7 biggest shockers from Apple’s ‘Spring Forward’ event


Only the sticker shock mattered. Photo: Apple
Only the sticker shock mattered. Photo: Apple

The biggest surprise about today’s big Apple Watch event? That Cupertino’s upcoming wearable didn’t really steal the show.

We got a few new details about the smartwatch, but Tim Cook and crew really blew our minds with several other big announcements. Here are the most important revelations from the show at San Francisco’s Yerba Buena Center for the Arts.

The most expensive Apple Watch Edition costs $17,000


Photo: Apple
Photo: Cult of Mac

Not satisfied with just having a regular gold Apple Watch for $10,000?

The Apple Store just came back online, revealing that you can actually spend a whopping $17,000 on two of the 18-karat Rose Gold watches.

Fashionistas can grab the 38mm rose gold case with a rose gray modern buckle or a bright red modern buckle for 17 grand. At least free shipping is included.

Apple have devised a new kind of gold for Apple Watch


Even the gold in the Apple Watch Edition will be special. Photo: Apple
Photo: Apple

Jony Ive’s new interview with The Financial Times is packed with nerdy details on the Apple Watch and the designer’s life. Slipped in among the juicy design bits, Sir Jonathan also hints that Apple invented an entirely new form of gold just for the timepiece.

“The molecules in Apple gold are closer together, making it twice as hard as standard gold,” Ive says.

Wait. Gold is a metal. Does Apple’s design studio exist in another dimension?