The idea of luxury watches is that they last a lifetime, maybe more. Patek Philippe makes this explicit with its tagline, “You never actually own a Patek Philippe. You merely look after it for the next generation.”
Clearly Apple didn’t get the memo, though. The company’s ultra-expensive Apple Watch Edition — which started at $10,000 and ran up to $17,000 — will soon be obsolete, thanks to Apple introducing watchOS 5 at this week’s WWDC event.