The idea of luxury watches is that they last a lifetime, maybe more. Patek Philippe makes this explicit with its tagline, “You never actually own a Patek Philippe. You merely look after it for the next generation.”
Clearly Apple didn’t get the memo, though. The company’s ultra-expensive Apple Watch Edition — which started at $10,000 and ran up to $17,000 — will soon be obsolete, thanks to Apple introducing watchOS 5 at this week’s WWDC event.
Apple’s switch to ceramic for Apple Watch Edition could mean big things for iPhone 8. Being four times harder than stainless steel and a darn sight prettier, ceramic would be an ideal material for the next generation of iPhone unibodies.
Recent rumors have promised Apple will deliver a major redesign next year to celebrate the iPhone’s 10th anniversary, and what better way to do that than with a new material that’s better than anything Apple’s used before?
Samsung finally has an answer to the Apple Watch Edition. The South Korean company today added 18-karat rose gold and platinum Gear S2 Classic options to its smartwatch lineup, and they’ll cost you about $9,500 less than a gold Apple Watch.
Apple fans can’t purchase the iPhone 6s, Apple TV, or iPad Pro that were unveiled yesterday, but if you’re lucky you can pick up the cheap gold Apple Watch Sport today, now that Apple Stores have received limited supplies of new units.
Cult of Mac got an early look at the new gold finish thanks to a reader who already scooped up a 42mm gold Apple Watch Sport at the Apple Store in Gilbert, Arizona, and while the new model is way cheaper than its expensive Edition sibling, it still looks like a million bucks.
If you like the look of the high-end Apple Watch Edition, but the $10,000+ price point makes your heart and wallet hurt, a Swiss company might have a nice alternative for you.
Golden Dreams of Geneva specializes in classing up iPhones, cases, and bags, and it’s turned its monocle-rimmed gaze to Apple’s new smartwatch. The company can take a standard version of the wearable and make it fancy at a fraction of the cost of its more precious sibling.