| Cult of Mac

World Surf League names Apple Watch ‘official wearable’

By

Pro surfers won't have to strain to see and hear on-shore announcements.
Pro surfers won't have to strain to see and hear on-shore announcements.
Photo: Brent Bielmann, WSL

The World Surf League adopted Apple Watch as its official wearable Friday. The move enables pro surfers to use the water-resistant smartwatch with a certain app to track crucial metrics during competitions.

This marks the first time Apple Watch has become official equipment for a pro sport.

US judge rules Apple Watch infringes on sensor technology patent

By

Apple Watch 6 was the first model to include the pulse oximetry sensor.
Apple Watch 6 was the first model to include the pulse oximetry sensor.
Photo: David Snow/Cult of Mac

A judge in Washington, D.C., ruled Tuesday that Apple infringes on one of medical device maker Masimo’s patents for light-based pulse oximetry sensor functionality and components used in Apple Watch 6 onward. The sensor measures blood oxygen levels.

Next the U.S. International Trade Commission (ITC) will decide whether to ban imports of Apple Watches that include the sensor, Masimo said.

In a statement, Apple disputed the ruling.

Why didn’t Apple raise US prices on new products?

By

You'd almost think Apple is impervious to inflation.
You'd almost think Apple is impervious to inflation. Then you look at Europe.
Photo: Apple

One of the bigger surprises at Apple’s Far Out event Wednesday wasn’t in the hardware itself, but in its pricing. As in, it didn’t go up as it often does, at least in the U.S. market — despite rising inflation and the supply chain backups we heard so much about.

In fact, considering inflation, it’s almost like prices went down. That said, while each iPhone 14 model kept the same price as its iPhone 13 counterpart in the U.S., prices rose in many foreign markets.

What gives? Is Apple impervious to inflation? Some analysts think it’s more likely a shrewd strategy to sustain demand.

Set yourself apart from the riffraff with this $15,000 Apple Watch case

By

And it comes with an Apple Watch, you say? What a bargain.
And it comes with an Apple Watch, you say? What a bargain.
Photo: Golden Concept

Tired of slumming it with just a regular ol’ expensive Apple Watch? Well, you could dress it up a bit if you fork over $15,000 for an Apple Watch case smothered in more than 400 diamonds.

I mean, you deserve a special treat now and again, don’t you? A company called Golden Concept thinks so.

Apple Watch 8 may stick with current design and drop some color options

By

A new report suggests a new design isn't coming to standard Apple Watch 8 models.
A new report suggests a new design, as shown in this render, isn't coming to standard Apple Watch 8 models.
Photo: Ian Zelbo

Apple Watch Series 8, at least in the standard 41mm and 45mm models, will see the same design as Apple Watch 7 rather than adding new elements like flat edges or bigger screens, a new report indicated Friday.

And the source added there may be no new sensors and fewer color choices with Apple Watch 8 than with the 7 series.