| Cult of Mac

Snowboarders show how cool ‘slofies’ can be

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A snowboarder takes a slofie
A snowboarder takes a slow-mo selfie with an iPhone 11.
Screencap : Apple

Apple doesn’t want iPhone 11 owners to forget they can record slofies: slow-motion video of themselves taken with the front-facing camera. As a reminder, the company posted a pair of selfie videos of professional snowboarders captured while they’re doing tricks.

Watch them now:

See the best iPadOS features in only 60 seconds

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iPadOS 13 running on a iPad
iPadOS makes it easer to switch between running applications.
Photo: Apple

iPadOS just launched, and Apple wants tablet owners to know why they should upgrade. Its short video hits the highlights, like accessing full contents of USB drives, the advantages of editing video on a larger screen, and much more.

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Apple’s soothing ASMR iPhone videos will put you to sleep

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ASMR
Savor the rhythmic sounds of wood as it’s scraped and shaved into a work of art.
Photo: Apple

Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are.

ASMR — short for autonomous sensory meridian response — is the experience of weird “brain tingles” some people experience when they hear or see certain things. ASMR videos shot to popularity on YouTube recently, thanks to people who crank out soothing videos designed to make the back of your neck tingle.

Grab your AirPods and get ready to bliss out!

Melodramatic Apple video urges iPhone trade-ins

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Apple’s new video positions trading in your old iPhone as a moral decision, not a financial one.
Apple’s new video positions trading in your old iPhone as a moral decision, not a financial one.
Photo: Apple

Apple’s latest video takes trading in your old iPhone from a simple transaction to more of an emotional journey. Even so, trade-ins have become an important tool this company is using to spur sales.

Watch the new video now:

Apple videos explain iPhone AssistiveTouch, VoiceOver, Magnifier accessibility features

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Apple video demonstrates how to use iOS accessibility features
Apple demonstrates how to use AssistiveTouch, which adds a virtual Home button that can perform multiple functions.
Screenshot: Apple

A series of videos from Apple Support walks users through setting up and using some of the features created for users with limited dexterity or vision. These explain AssistiveTouch, VoiceOver, Magnifier and inverted colors.

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Apple video beards the hairy issue of web privacy

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The Safari web browser won’t let sites track you
The Safari web browser won’t let sites track you, whether you’re a man or a boy.
Photo: Apple

Apple is again using humor to get across a serious message. Its latest video has a young man using his iPhone to answer a personal question, and assures him that he isn’t being tracked while he’s doing so.

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Funny Apple video demos why iPhone privacy matters

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Apple: Keep Out, privacy
You keep people out of your bedroom, You should keep them out of your phone too.
Photo: Apple

Apple’s latest video is a humorous take a serious topic. It reminds users of this company’s commitment to privacy with the tagline: “If privacy matters in your life, it should matter to the phone your life is on.”

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Quirky Apple Pay videos urge iPhone users to text cash

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Pay for your doughnut dash with help from Apple Pay.
Pay for your doughnut dash with help from Apple Pay.
Screenshot: Apple

It’s been a banner week for Apple Pay with big new retailers adopting this payment service. And now the company is piling on with a trio of short videos urging users to send money via the Messages app with Apple Pay Cash.

Like many  of this company’s videos, the entries in “They send, you spend” are both funny and informative.

Watch them now: