Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are.
ASMR — short for autonomous sensory meridian response — is the experience of weird “brain tingles” some people experience when they hear or see certain things. ASMR videos shot to popularity on YouTube recently, thanks to people who crank out soothing videos designed to make the back of your neck tingle.
Grab your AirPods and get ready to bliss out!
Apple occasionally commissions artists to experiment with how far they can push iPhone cameras. The third video in this series features water moving in slow motion. It’s enthralling, and it’s all recorded on an iPhone XS.
Watch it now:
Apple’s latest video takes trading in your old iPhone from a simple transaction to more of an emotional journey. Even so, trade-ins have become an important tool this company is using to spur sales.
Watch the new video now:
A series of videos from Apple Support walks users through setting up and using some of the features created for users with limited dexterity or vision. These explain AssistiveTouch, VoiceOver, Magnifier and inverted colors.
Watch them now:
Apple is again using humor to get across a serious message. Its latest video has a young man using his iPhone to answer a personal question, and assures him that he isn’t being tracked while he’s doing so.
Watch it now:
Apple’s latest video is a humorous take a serious topic. It reminds users of this company’s commitment to privacy with the tagline: “If privacy matters in your life, it should matter to the phone your life is on.”
Watch it now:
It’s been a banner week for Apple Pay with big new retailers adopting this payment service. And now the company is piling on with a trio of short videos urging users to send money via the Messages app with Apple Pay Cash.
Like many of this company’s videos, the entries in “They send, you spend” are both funny and informative.
Watch them now:
Making your iPad Pro more useful is the theme of a series of short videos released today by Apple. Each takes a common task and briefly shows how it can be tackled with a iOS tablet and Apple Pencil.
There’re suggestions on creating presentations and podcasts, going paperless, and more. Watch all five videos now.
Apple kicked off WWDC 2018 with what was perhaps the best damn video the company ever created.
Taking a page out of David Attenborough’s playbook, Apple crafted a hilarious nature mockumentary all about one of the world’s most extraordinary species — developers — making their annual journey to the great plains of WWDC.
Prepare to laugh your ass off at The Developer Migration!
Apple wants to make sure iPad users know how to work with two apps at once, and also how an Apple Pencil can mark up screenshots. A couple of new videos walk users through each of these quickly and simply.
The video are likely timed to benefit people buying the new iPad, the first budget iOS tablet that supports the Apple Pencil.
