Kids are the key to the future in Apple’s inspiring new video


apple ad
Children are the stars of Apple's new video.
Photo: Apple

Apple has an inspiring message for kids in its latest video that was shared during its educational event in Chicago today .

The inspiring new video talks about how “one person can change the world” by creating something that’s never been created before. While showing a bunch of children playing at school, the ad has voice-overs of the kids giving uplifting messages on how they view the future.

Check it out:

Let Apple take you on an iPhone X guided tour


Guided tour of iPhone X on YouTube
Are you ready for a guided tour of iPhone X?
Photo: Apple

Upgrading to iPhone X means facing a learning curve. Since Apple’s futuristic phone forgoes the familiar home button, iPhone X owners must learn a bunch of gestures.

Apple wants to make the transition as smooth as possible, so the company just uploaded a video to ease the pain of any iPhone X owner shellshocked by all that bright, shiny newness.

As crucial deadline approaches, Apple finally explains how Apple Music works


Apple Music
Apple is finally getting serious about explaining Apple Music to the masses.
Photo: Jim Merithew/Cult of Mac

With just days to go before free Apple Music trials start to expire, Cupertino is finally getting serious about explaining exactly how its streaming music service works.

A new wave of “guided tour” videos demystifies Apple Music’s functionality and features — but will this marketing and educational push be too little, too late to stop a wave of defectors from leaving the fledgeling service at a critical time?