A TV advertisement for the iPhone 7 Plus’ camera won Best in Show at the prestigious ADC annual awards. The ‘Barbers’ ad comically demonstrates that Apple’s smartphone can make anyone look good.

Watch it below:

Apple’s first ad for Siri and the iPhone 4S that started airing on TV tonight. Makes it look very attractive and cool. It’s going to be a monster smash.

BTW: The ad hasn’t yet been added to Apple’s official YouTube account.