Amazon Prime Day runs officially on Tuesday and Wednesday, but many deals, including bargains on Apple gear, tend to creep in early.

Earlier today it was Apple Watch 7 hitting a new low price, and now it’s Apple TV 4K — now at its lowest price ever on Amazon.

When Apple TV 4K launched last year, it had fans salivating. But not for the sharper picture or faster processor. It was the new Siri Remote that caught everyone’s eye. Had Cupertino finally made a TV remote control that didn’t suck?

With its iPod-style scroll wheel, the second-generation Siri Remote promised to make scrolling through content effortless. In reality, the scroll wheel turned out to be hard to use, and lacked support from third-party apps like YouTube.

But don’t throw your remote at the TV just yet. When you get the hang of its quirks, the Siri Remote scroll wheel works surprisingly well. And you can use it with loads of essential apps, including Netflix, HBO Max and, of course, Apple TV+.

Looking to buy the Apple TV 4K? Amazon currently has an irresistible deal that drops the streaming box to its lowest-ever price of $129.99. That’s a massive $49.01 discount off its MSRP.

The deal is unlikely to last for long, so pull the trigger on it as soon as possible.

Looking to buy the fantastic Apple TV 4K? Amazon has a sweet $29 discount that brings its price down to $149.99.

This is the lowest Apple’s streaming box has been available on Amazon in the last 30 days.

The Apple TV 4K with 32GB storage is down to $149.99 on Amazon after a $29.01 discount.

The streaming box from Apple retails for $179, so you are scoring a sweet 16% discount on its MSRP.

Most people haven’t gotten their hands on the 2021 Apple TV 4K yet. The good folks at iFixit have not only picked one up, but they’ve also stripped it down to peer inside.

A new teardown video suggests that the next-gen set-top box could be fairly straightforward to fix. However, don’t expect that same repair ease to apply to the upgraded Siri Remote.

Of all the items that get misplaced regularly in my home, the TV remote has got to rank up there as number one. Other items, such as keys and wallet, may have a smaller footprint, but for whatever reason it’s the TV remote which constantly winds up going MIA.

With Apple redesigning the hated Siri Remote for its 2021 Apple TV 4K, you’d think it would be the perfect time to add some kind of tracking functionality to the device. After all, Apple’s just introduced AirTag, its location-tracking smart tech which promises to help you locate those hard-to-find with impressive accuracy.

Surely Apple could have squeezed its U1 Precision Tracking tech into the revamped Siri Remote? Apparently not. And according to a somewhat cryptic comment by Tim Twerdahl, Apple’s vice president of product marketing for home and audio, it’s to do with it being too thick. Or something.

The new Apple TV 4K with faster A12 Bionic processor, high frame rate HDR, and all-new Siri Remote is out now. Prices start at just $179, and there is a way to make yours even more affordable.

Sell your old Apple TV (and other Apple devices) to Cult of Mac today and we’ll send you a nice stack of cash to make your upgrade more affordable.

It’s 4/20 and Apple’s big iMac and iPad Pro launch event was a total trip. The new Mac desktop comes in a rainbow of colors, and the M1 processor in the latest tablet will blow you away. And there’s AirTag too, at long last.

Grab some snacks and get ready to find out what the new products mean for Apple users and for the company’s future.

Apple took the wraps off the new sixth-generation Apple TV 4K on Tuesday. The upgraded set-top box boasts Apple’s A12 Bionic chip, which should bring a welcome performance boost. But perhaps more importantly, Apple redesigned the controversial Siri Remote.

The upgraded remote packs a new clickpad control system, a touch-sensitive ring that makes it easy to jog video backward and forward, and dedicated power and mute buttons.