| Cult of Mac

Apple TV+ trailer for bilingual thriller Now & Then shows perfect lives upended

By

Bilingual thriller
Bilingual thriller "Now and Then" premieres on Apple TV+ May 20.
Photo: Apple TV+

There are youthful indiscretions, and then there are youthful indiscretions. When a celebration among college besties ends up with someone dead, and everyone figures they can escape blame, well, that’s something that might come back 20 years later to haunt … everyone.

Along those lines, Apple TV+ shared a roughly 2-minute peek Tuesday at its new bilingual thriller Now & Then. The eight-episode series is scheduled to debut on the streaming service May 20.

Soak up weird rock history in new Apple TV+ Velvet Underground trailer

By

Young Lou Reed appears almost prayerful in one of the many still photos from the documentary.
Young Lou Reed appears almost prayerful in one of the many still photos from the documentary.
Photo: Apple TV+

The first Apple TV+ trailer for the upcoming film The Velvet Underground — director Todd Haynes’ first documentary — takes you on whirlwind tour of the history and milieu around the avant-garde rock band as it rose to become a major influence on music and culture.

First Tiny World trailer promises big adventures on Apple TV+

By

Ant-Man is the perfect narrator for Tiny World, an upcoming Apple TV+ nature documentary.
Ant-Man is the perfect narrator.
Image: Apple TV+

Little critters face enormous challenges in the first trailer for Tiny World, a new nature documentary series coming to Apple TV+.

The trailer, released Thursday, shows small creatures on land, at sea and in the air as they struggle to survive in a world filled with threats both large and small. As is the way with all successful trailers, the eye-grabbing footage makes the tiny beings’ encounters look larger than life.

Boys State trailer somehow makes politics look like summertime fun

By

First Boys State trailer makes politics look fun.
Who says politics needs to be nasty?
Image: Apple TV+

It might seem totally impossible in 2020, but upcoming Apple TV+ documentary Boys State makes politics look fun. The first trailer, which Apple released Tuesday, introduces some of the real-life young men who engage in an annual Texas tradition that’s basically summer camp for citizens.

That might sound nerdy and dry, but the first promo spot crackles with energy. It feels almost like a mashup of Election, Dazed and Confused and Napoleon Dynamite (with a little bit of Little America and, hopefully, Meatballs, thrown in to spice things up).

Servant trailer looks creepier than a fake baby everyone pretends is real

By

Apple TV+ series Servant accused of ripping off Sundance movie
Apple TV+ series Servant accused of ripping off Sundance movie
Photo: Apple

The first full trailer for Servant, M. Night Shyamalan’s upcoming Apple TV+ show, kicks the nightmare nanny storyline up a notch. This twisted-looking series — with its tagline, “Doubt what you believe” — looks creepy as can be.

The frightening fake baby isn’t a Shyamalan-style twist. And the mysterious woman hired to take care of the doll might not be as weird as the family she works for. This one looks interesting!

The Banker shows how black businessmen challenged racist real estate laws

By

Apple's first original film The Banker
Apple's original film The Banker hits theaters in December.
Photo: Apple

The first trailer for Apple original film The Banker showcases the shrewd financial moves of two black entrepreneurs who took on racist real estate laws in the Jim Crow era.

Based on a true story, the film stars Samuel L. Jackson and Anthony Mackie as ambitious businessmen who used a clever scheme to shake up the establishment in the 1950s.

First Apple TV+ movie trailer will give you all the feels

By

Theelephantqueen
Kids and adults will dig Apple TV+'s first movie.
Photo: Apple

Apple finally gave fans a glimpse of one of the first movies that will debut on Apple TV+ when the service launches next month.

Narrated by Chiwetel Ejiofor (that guy from 12 Years a Slave and Doctor Strange), The Elephant Queen follows a family of elephants on their year-long journey across Africa as they face threats from poachers and drought. The film earned positive reviews at the Toronto International Film Festival and the Sundance Film Festival. Based on the first trailer, it looks like it’s stuffed with the type of positive vibes Apple is gunning for.

Take a look:

For All Mankind is Apple’s attempt to make space for inclusivity

By

New episodes of The Morning Show, See, and For All Mankind are up
Apple has a more diverse, inclusive view of space.
Photo: Apple

Maybe Apple should tweak the title of For All Mankind, its space race sci-fi show. A new teaser for the upcoming Apple TV+ series reveals that the drama will inject a strong shot of female empowerment into its alternate-history storyline about Russians beating the United States to the moon.

The 15-second clip, released Friday, shows actress Sarah Jones in the role of Tracy Stevens. “Look at you, Tracy Stevens,” says an off-screen male character. “You’re going to be an astronaut candidate.”

“No,” Stevens says. “One day I’m going to be an astronaut.” Cue a shot of an all-female astronaut ensemble.

Fun new Dickinson trailer puts feminism front and center

By

Emilydickinson
Coming November 1.
Photo: Apple

Downton Abbey fans may have a great new costume drama to jump ship to thanks to Apple TV+. A new trailer for Apple’s upcoming TV show Dickinson gives us our best glimpse yet of the new series, which stars Haile Steinfeld as iconic poet Emily Dickinson.

The fight for women’s rights lands front and center in the lengthy new trailer. It shows just how “eccentric” Dickinson’s peers consider her ideas at the time.

Check it out:

Why Apple TV+’s Ghostwriter and Helpsters could prove so important

By

White Rabbit Ghostwriter
This is Apple's first attempt at reaching out to the lucrative kid market.
Screenshot: Apple

We’ve got our first glimpse of what Apple TV+’s kid-friendly programming is going to look like, thanks to trailers for Ghostwriter and Helpsters.

Ghostwriter reboots a popular children’s mystery/fantasy series that originally ran from 1992 through 1994. It involved a group of diverse kids who solve crimes and mysteries with the help of a ghost, which can communicate only by rearranging letters and words to form sentences.

Helpsters, meanwhile, is a Sesame Street-style show all about learning to help. The question: Can these shows help Apple TV+ become a success?