Apple reportedly will soon begin allowing customers to trade in their Macs at its retail stores. Shoppers will supposedly have the option to apply the money toward a new Mac or other device, or to a gift card.

Apple’s latest video takes trading in your old iPhone from a simple transaction to more of an emotional journey. Even so, trade-ins have become an important tool this company is using to spur sales.

Watch the new video now:

With only one week until Valentine’s Day, we’re here to help pump up your budget. Whether you’re taking out your special someone or just consuming dangerous amounts of ice cream alone, we’re giving judgment-free cash for all of your old Apple devices.

In less than a minute, you can see how much your old device is worth and have a box on its way straight to your doorstep. Head over to Cult of Mac’s gadget buyback page and see how much you can get. And don’t forget to use the coupon code “cupid” to get an extra $10!

If you just got a new Apple Watch Series 3 (or are about to), you should think about trading in your old watch.

Cult of Mac has a popular gadget buyback program that pays more for used Apple Watches than competing trade-in services, and it’s a lot easier and safer than Craigslist or eBay.

If you’re ready to upgrade your iPad this holiday season, make sure you sell your old iPad to us first. Cult of Mac’s Apple gear buyback program can get you more for your outdated and even busted devices than companies like Gazelle, Walmart, Best Buy and even Apple.

We’re also offering a special Black Friday bonus. Just enter “blackfriday” on Cult of Mac’s buyback pagefor $15 extra on every trade-in.