Melodramatic Apple video urges iPhone trade-ins

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Apple’s new video positions trading in your old iPhone as a moral decision, not a financial one.
Apple’s new video positions trading in your old iPhone as a moral decision, not a financial one.
Photo: Apple

Apple’s latest video takes trading in your old iPhone from a simple transaction to more of an emotional journey. Even so, trade-ins have become an important tool this company is using to spur sales.

Watch the new video now:

Happy Valentine’s! Get an extra $10 on every gadget trade-in

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The quickest and easiest way to get paid for your old devices.
The quickest and easiest way to get paid for your old devices.
Photo: MyPhones Unlimited

With only one week until Valentine’s Day, we’re here to help pump up your budget. Whether you’re taking out your special someone or just consuming dangerous amounts of ice cream alone, we’re giving judgment-free cash for all of your old Apple devices.

In less than a minute, you can see how much your old device is worth and have a box on its way straight to your doorstep. Head over to Cult of Mac’s gadget buyback page and see how much you can get. And don’t forget to use the coupon code “cupid” to get an extra $10!

Trade in your old Apple Watch. We pay the highest prices

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Apple Watch with brown strap
Cult of Mac will buy your old Apple Watch, and we pay top dollar.
Photo: Lyle Kahney/Cult of Mac

If you just got a new Apple Watch Series 3 (or are about to), you should think about trading in your old watch.

Cult of Mac has a popular gadget buyback program that pays more for used Apple Watches than competing trade-in services, and it’s a lot easier and safer than Craigslist or eBay.

Sell your old iPad to us for a special Black Friday trade-in

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Cult of Mac's buyback program
See your old iPad using Cult of Mac's buyback program. We offer the highest prices around.
Photo: Ste Smith/Cult of Mac

If you’re ready to upgrade your iPad this holiday season, make sure you sell your old iPad to us first. Cult of Mac’s Apple gear buyback program can get you more for your outdated and even busted devices than companies like Gazelle, Walmart, Best Buy and even Apple.

We’re also offering a special Black Friday bonus. Just enter “blackfriday” on Cult of Mac’s buyback pagefor $15 extra on every trade-in.