| Cult of Mac

Why Apple may make your next TV, this week on The CultCast


The Apple television lives!
The Apple television lives!
Photo: Getty

This week on The CultCast: Apple makes a major play to become the next HBO. Meanwhile, intriguing new images surface showing what looks to be a product we all thought had died — the long lost Apple Television.

Plus: A trusted source says Apple’s next Watch will be more boring than we hoped; and finally … eating bugs … Thai Tinder … yes, Buster Heine is back to share strange stories from his travels deep into the heart of Thailand.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10 percent off any hosting plan.

Crystal Baller: Apple Television in 2016 and four more crazy rumors



We get slammed 24/7 with new Apple rumors. Some are accurate, most are not. To give you a clue about what’s really coming out of Cupertino in the future, we’re busting out our rumor debunker each week to blow up the nonsense.

The rumor mill has been quiet this winter, but before you dive into the Christmas festivities, Santa dropped off a new bag a rumors about the Apple Watch, iPhone 6s, and even the long-rumored Apple Television set.

Step up to crystal ball and see which rumors are built to last, and which will melt like snow.

The Rumor: The A9 chip for the iPhone 6s will be made in the USA next year.

The Verdict: Highly unlikely. A report from Digitizes suggests that GlobalFoundries (the largest foundry in the US) is trying to become a mobile chip maker for Apple, but with Samsung and TSMC already having a long history of building iPhone processors, Apple’s extremely unlikely to switch to GlobalFoundries now, unless the price is irresistible.

The Rumor: Apple Watch is going into production one month ahead of schedule.

The Verdict: Too early to tell. Taiwanese news sources say Apple Watch maker Quanta is on a hiring spree to fulfill the 24 million units Apple wants in 2015. Production is supposed to begin in January but we doubt we’ll see the Apple Watch land on stores until Spring.

The Rumor: Bose plans to take on Beats Music with its own music streaming service.

The Verdict: This is going to end badly for Bose. Our crystal ball doesn't see how a music service helps Bose sell more headphones and speakers, and I doubt they have the software engineering capability to create a service that can rival Beats Music, Spotify, Pandora, and Rdio. Even if they go after the high-fidelity audio market they'll have to offer an experience that's truly revolutionary to get customers to jump onboard.

The Rumor: Apple Stores are hiring fashionistas for the Apple Watch launch.

The Verdict: Definitely. Internal documents floating around Apple Retail show Angela Ahrendts is looking for new employees who have a 'fashion or luxury background.' That's not very surprising as Apple Stores are already known to recruit talent from stores like Gap, J Crew, and Banana Republic. Now with the Apple Watch coming out, staff will need to be able to help you match your watch band to your outfit, and explain the difference between an Intel Core i5 and i7 processor.

The Rumor: The Apple Television will finally see the light of day in 2016, according to perpetual Apple Television rumormonger, Gene Munster.

The Verdict: Stop it Gene, it's not going to happen. We gave up on the idea of an Apple Television set like two years ago, after the first three years of Gene's predictions kept being wrong. Munster just won't let go of the idea that Apple is going to release a connected TV someday. The merits of the idea have been debated ad nauseam for at least five years now, so I won't get into why it doesn't make sense, but I'll just say, there's no way Apple is ever going to sell a television set.

Apple Acquires Closed Video Search Startup Matcha



Apple has acquired Matcha, a second-screen video search and recommendation service that was recently closed, for a fee believed to be between $1 million and $1.5 million.

Matcha was previously available as an iOS app, and it allowed users to get an overview of everything they could watch on a variety of cable TV networks and video-streaming services. But the service was closed back in May as it focused on a new direction — one which will now be controlled by Apple.

Tim Cook On iWatch, Apple Television, And Apple’s Next Big Thing On The CultCast



Southern gentleman and Apple Chief Tim Cook fielded a barrage of questions at this week’s D11, the big tech conference that puts top CEOs on stage for long chats. And on this week’s CultCast, we analyze and scrutinize Mr. Cook’s thoughts and statements on an Apple television, iWatch, wearable tech like Google Glass, and just when we can all expect Apple’s next big thing.

All that and more on this week’s CultCast. Stream or download our new or past shows on your Mac or iDevice by subscribing now on iTunes, or hit play below and let the anarchy begin.

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Why iOS 7 Will Be A Jony Ive Masterpiece On Our All-New CultCast



This week on The CultCast: Jony Ive’s huge sweeping iOS 7 changes; Apple Television and the Ring of Power; our favorite April Fools pranks; and careful, your iPad might be giving you Gorilla Arm… all that and the best listener shout out ever on this minty-fresh episode of The CultCast!

Stream or download new and past episodes of The CultCast on your Mac or iDevice by subscribing now on iTunes, or hit play below and let the good times roll.

Show notes after the jump.

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Bloomberg: Apple Wants To Launch The iWatch This Year


An iWatch concept.
An iWatch concept.

Bloomberg recently revealed that Apple has a team of 100 people working on its new iWatch, and according to its latest report, the Cupertino company is hoping to launch the device this year. The smart wristwatch, which could make calls, provide maps, and offer a pedometer, is expected to become more profitable than Apple’s much-anticipated television set.

Apple’s ‘iRadio’ Service To Launch In 2013 As Label Negotiations Continue [Rumor]



This year is likely to be another big one for Apple — even if we don’t see that much-anticipated television set. One new product the Cupertino could have up its sleeve is an internet radio service called “iRadio.” It’s reportedly been negotiating the necessary deals with the music labels, and one analyst expects the service to be integrated into iTunes within the next 12 months, competing with the likes of Pandora.

iPhone 5S To Arrive In June In 6-8 Colors With NFC, ‘Super HD’ Camera [Analyst]


The iPod touch is a much better idea than creating cheap iPhone models.
Will the iPhone 5S be just as colorful as the new iPod touch?

Those analysts are some crazy cats. When you’re having a drab day, you can always count on one of them to pull something spectacular out of the bag. Jefferies analyst Peter Misek has done exactly that today when he unveiled his predictions for Apple’s iPhone 5S.

The handset will arrive in June, Misek believes, just nine months after the iPhone 5 made its debut, and it’ll boast NFC connectivity and a “super HD” camera. It’ll also come in 6-8 colors, apparently.

I laughed at Misek’s predictions when I first read them, but could he be right?

The Apple Television Isn’t As ‘Imminent’ As Some Would Have You Believe


Apple's television is still some way off.
Apple's television is still some way off.

On Thursday, Jefferies analyst James Kisner revealed that the much-anticipated Apple television, the product we’ve been talking about for well over a year, is almost ready to make its big debut. In fact, Kisner said its launch was “imminent.”

According to sources for AllThingsD, however, it’s not quite as close as Kisner would have you believe. While Apple has indeed held talks with a number of large cable companies, it seems it hasn’t yet spoken to TV programmers. With that in mind, it seems the Apple television is some way off just yet.